Zenith
Paid Search Senior Executive
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Company Description
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Overview
Are you passionate about Paid Search and looking for the opportunity to work on one of the world's most recognised retail brands?
We're looking for a Paid Search Senior Account Executive to join our award-winning team and help drive performance for H&M. This is an exciting opportunity to work on a fast-paced global retail account, partnering with talented specialists across Paid Search, Social, Retail Media, Analytics and Strategy to deliver measurable business impact.
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What's in it for you?
Working on H&M means being part of a team responsible for driving performance across a globally recognised brand that is constantly evolving how customers discover and shop for fashion. You'll gain exposure to large-scale campaigns, sophisticated measurement frameworks, cutting-edge automation tools and innovative testing programmes.
This Role Offers The Chance To
- Work on a high-profile global retail brand with significant investment in digital marketing.
- Develop your expertise across Search, Shopping, PMax, App and Demand Gen campaigns.
- Learn from some of the industry's leading Paid Search specialists.
- Be trusted with real ownership of campaigns and performance.
- Build your client-facing experience and become a key contributor to strategic discussions.
- Access ongoing learning opportunities, industry-leading technology and career development within Publicis Media's performance marketing business.
Responsibilities
Campaign Management & Activation
- Building and launching campaigns across Search, Shopping, PMax, App and Demand Gen.
- Conducting keyword research and audience analysis.
- Creating compelling ad copy and campaign structures.
- Managing campaign budgets and finance bookings.
- Ensuring campaigns are implemented accurately and efficiently.
Performance Optimisation
- Monitoring campaign performance and proactively identifying opportunities for growth.
- Analysing search query reports and audience performance.
- Implementing bid and budget optimisation strategies.
- Delivering recommendations based on data-driven insights.
- Supporting testing and innovation initiatives to improve account performance.
Client Collaboration
- Supporting day-to-day client communications.
- Attending client meetings and performance reviews.
- Presenting campaign results, insights and recommendations.
- Building an understanding of H&M's wider business objectives and helping translate these into Paid Search success.
Reporting & Analysis
- Producing accurate and insightful campaign reporting.
- Contributing to client presentations and performance reviews.
- Identifying trends and turning data into actionable recommendations.
- Supporting the delivery of strategic account growth opportunities.
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Quality Assurance
- Reviewing campaign implementations to ensure the highest standards.
- Following best-practice processes and platform governance.
- Maintaining exceptional attention to detail across all account activity.
Qualifications
You'll ideally have:
- Experience managing or supporting Paid Search campaigns.
- A strong understanding of Google Ads and the wider search landscape.
- Experience using SA360 or other bid management platforms.
- Excellent analytical and problem-solving skills.
- Strong organisational skills and the ability to manage multiple priorities.
- A high level of attention to detail.
- Excellent communication and presentation skills.
- A collaborative mindset and desire to learn.
Additional Information
Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:
📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients' office four days per week.
At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
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Jessica, London
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