InHouse-Recruitment
Paid Social Account Manager
London
Posted about 21 hours ago
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The Role
As a Paid Social Account Manager, you will take ownership of paid social activity across a portfolio of clients, with a particular focus on the property and travel sectors.
You’ll be responsible for developing, executing, and optimising paid social campaigns that drive awareness, consideration, leads, and conversions, while helping clients understand how paid social can contribute to their wider marketing and business objectives.
This is a hands-on and client-facing role. You’ll work closely with our Client Services, Strategy, and Creative teams, while also supporting the development of junior members of the Paid Social team.
Key Responsibilities
Strategy & Account Ownership
- Own the day-to-day paid social strategy and delivery across assigned clients
- Translate client objectives into clear campaign strategies, structures, and testing plans
- Develop tailored paid social approaches based on client goals, target audiences, market trends, and performance data
- Recommend appropriate platforms, objectives, audiences, budgets, creative approaches, and measurement frameworks
- Proactively identify opportunities to improve performance and evolve account strategy
- Ensure paid social activity aligns with wider client marketing and business objectives
Campaign Management & Optimisation
- Lead the development, activation, and optimisation of campaigns across Meta, TikTok, LinkedIn, and other relevant paid social platforms
- Manage campaigns across the full funnel, from awareness and consideration through to lead generation and conversion
- Monitor campaign delivery and make ongoing optimisations against agreed KPIs
- Manage campaign budgets and pacing, ensuring investment is allocated effectively
- Maintain high standards of campaign set-up, QA, and account governance
- Troubleshoot campaign delivery, tracking, and performance issues
Audience, Creative & Testing
- Use data and insights to develop effective audience strategies and identify opportunities to improve targeting
- Build structured testing roadmaps across audiences, creative, placements, messaging, campaign objectives, and conversion strategies
- Develop clear hypotheses and measurement approaches for tests
- Work closely with Creative and Content teams to ensure paid social creative is on-brand, platform-appropriate, and designed with performance in mind
- Analyse performance across creative formats, messaging, and placements to identify opportunities for improvement
- Turn successful tests into actionable recommendations that can be applied across campaigns and clients
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Performance Analysis & Reporting
- Lead weekly, monthly, and quarterly performance reporting
- Analyse campaign performance across key metrics including CPL, CPA, ROAS, CTR, CPC, engagement, and conversion rates
- Go beyond reporting what happened to explain why it happened and what we should do next
- Translate complex campaign data into clear, actionable, and client-friendly insights
- Identify trends across campaigns and use these to inform future strategy and budget recommendations
- Work with analytics and wider media teams to understand performance beyond platform-reported results
Client Communication
- Act as a key paid social contact for the Client Services team and clients
- Build an understanding of client objectives, challenges, and wider marketing goals
- Lead paid social discussions within client meetings and performance reviews
- Present campaign performance, strategic recommendations, and testing opportunities confidently and clearly
- Provide proactive recommendations rather than relying solely on incoming briefs
- Build trusted relationships through strong communication, reliable delivery, and clear strategic thinking
Team Development & Collaboration
- Support and develop Paid Social Account Executives and other junior members of the team
- Delegate campaign management, optimisation, and reporting responsibilities effectively
- Review work and provide clear, constructive feedback
- Help junior team members understand not only what they are doing, but why
- Collaborate closely with Client Services, Strategy, Creative, Content, and Analytics teams
- Contribute to knowledge sharing, training, and the development of paid social best practice across the agency
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Industry Knowledge & Innovation
- Stay up to date with developments across Meta, TikTok, LinkedIn, and the wider paid social landscape
- Maintain a strong understanding of changes in automation, AI, measurement, targeting, and creative best practice
- Keep informed about trends within our clients' industries, particularly property and travel
- Identify opportunities to test new platform features, technologies, and campaign approaches
- Share relevant platform and industry developments with the wider team and clients
What We're Looking For
- 3+ years' experience managing paid social campaigns, ideally within an agency environment
- Strong hands-on experience with Meta Ads Manager and experience across additional platforms such as TikTok and LinkedIn
- Experience within property, real estate, or travel is beneficial but not essential
- Strong understanding of campaign strategy, optimisation, audience targeting, and measurement
- Experience managing multiple client accounts and meaningful media budgets
- Experience with structured testing across audiences, creative, placements, and campaign strategies
- Strong analytical skills with the ability to turn campaign data into actionable recommendations
- Good understanding of tracking, attribution, and analytics, including tools such as Google Analytics
- Strong understanding of paid social creative best practice
- Confidence presenting campaign performance and recommendations to clients and internal stakeholders
- Excellent attention to detail and high standards of campaign QA
- Strong organisational and project management skills
- Ability to manage multiple priorities and deadlines in a fast-paced agency environment
- Experience supporting, mentoring, or developing junior team members
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Skills
Paid Social Strategy
Meta Ads Manager
TikTok Ads
LinkedIn Ads
Campaign Optimisation
Performance Analysis
Audience Targeting
A/B Testing
Client Relationship Management
Budget Management
Google Analytics
Reporting
Creative Strategy
Mentoring
Project Management
QA
Location