FreshtechIT
Paid Social and Creative Specialist
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Paid Social & Performance Creative Growth Expert
We’re looking for a performance-minded growth expert to help scale Paid Social and performance creative for a growing international B2C business based in the heart of the City!
This is a role at the intersection of Paid Social, data, creative strategy and commercial growth. You’ll own Paid Social performance while building a structured approach to understanding why creative works, turning those insights into meaningful tests, and scaling winning concepts across audiences and markets.
As the Paid Social & Creative Specialist, you will be responsible for:
- Owning Paid Social strategy, performance and growth across Meta and TikTok
- Analyse media, funnel and sales data to understand what drives customer quality, revenue and profitability
- Connect platform data with GA4, funnel and CRM data to understand the full customer journey
- Make commercially sound decisions when data is incomplete, volumes are low or the signal is ambiguous
- Identify opportunities to improve acquisition performance and scale what works
- Lead performance creative strategy
- Build and own a creative testing roadmap across concepts, hooks, messaging, formats, audiences and creators
- Deconstruct winning creatives into the elements that drive performance
- Translate performance insights into creative concepts, briefs and scripts
- Build a repeatable, modular creative testing framework
- Determine creative volume and refresh cadence based on spend, performance and fatigue
- Scale winning concepts across markets and platforms
- Build our creator & influencer engine
- Develop a network of creators and influencers as both a customer acquisition channel and source of high-performing paid-media creative
- Work with creators, agencies, production partners and internal creative teams
- Develop a measurable approach to creator marketing and continually test what works.
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As the Paid Social and Creative Specialist you will have the following experience and attributes:
- Strong hands-on experience managing and scaling Paid Social
- Deep Meta experience.
- B2C/DTC experience, particularly lead generation through to offline purchase
- Experience with website lead generation and/or Instant Leads
- A strong understanding of performance creative, direct-response advertising and experimentation
- The ability to turn performance insights into clear creative ideas, briefs and scripts
- Strong analytical skills across media platforms, GA4, funnel and CRM/sales data
- A commercial mindset, with experience being accountable for revenue, acquisition performance and profitability
- Experience working with creators, influencers, agencies and/or production partners
- Strong communication skills and the ability to turn complex performance data into clear actions for creative teams and senior stakeholders
- An entrepreneurial mindset and enthusiasm for experimenting with new platforms, tools and technologies
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Any experience of the following is desirable:
- A creative background in film, video, image production, visual arts, copywriting or editing
- Experience with Smartly
- Experience with ad tracking and event conversion imports
- Experience with advanced ad or creative automation, particularly AI-powered tools
What success looks like
You’ll be successful if you can grow Paid Social revenue while maintaining or improving profitability, and build a repeatable creative testing system that consistently produces new opportunities for growth.
We are offering a great package+ benefits. Please contact hello@freshtechit.com for more details.
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