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Paid Social Creative Producer
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Shape paid social creative for a major consumer brand
We are looking for an experienced freelance Paid Social Creative Producer to join the in-house team of a major consumer brand. This is a specialist paid social role at the intersection of creative, insight, and production, starting mid-October on an initial contract of a few months.
You will use performance data and customer insight to develop genuinely social-first creative ideas across Meta and TikTok, taking concepts through development, testing, and delivery.
What you will do
- Turn performance data and customer insight into social-first creative ideas for Meta and TikTok
- Take concepts from brief through development, testing, and delivery
- Plan and run creative testing across hooks, messaging, and formats, and continually optimise live creative
- Develop both video and static paid social creative
- Work closely with internal social, design, production, and post-production teams, as well as external production partners
- Present and champion insight-led creative recommendations to stakeholders
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What you will need
- Strong paid social experience across Meta and TikTok
- Proven brand-side or in-house experience (this is essential)
- Experience turning performance data and customer insight into creative ideas
- A strong understanding of creative testing, including hooks, messaging, formats, and ongoing optimisation
- Experience developing both video and static paid social creative
- Experience working within a large consumer brand and navigating complex stakeholder environments
- Strong creative and production knowledge, with the confidence to take an idea from brief to delivery
- The ability to confidently present and champion insight-led creative recommendations
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You do not need to be a hands-on shooter, editor, or designer. Established production and creative teams support delivery, but you do need to understand how great social-first content gets made.
Please note
This role is focused firmly on paid social creative rather than organic social, influencer, or creator campaigns.
Working arrangements
- Hybrid, with a minimum of one day per week in the Luton office
- Flexibility to attend additional key meetings or creative workshops when required
- Salary: £400 - £450/day
- Day rate paid via umbrella; this role sits firmly inside IR35
- Initial contract of a few months, starting mid-October
Why join
You will own the creative thinking behind paid social for a household consumer brand, working with strong in-house teams to test, learn, and deliver work that performs.
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