Paid Social Director

Overview

We are hiring a Paid Social Account Director to join Zenith International, where performance meets creativity at scale. This is a pivotal role shaping how a global fashion brand connects with audiences through smart, insight-led social strategy. You’ll work at the intersection of brand and performance, helping H&M unlock growth through bold thinking and measurable impact. If you enjoy leading teams, influencing clients, and turning complexity into clear direction, this role will provide both opportunity and visibility.

Responsibilities

• Shape and deliver paid social strategy for H&M, ensuring activity drives both brand impact and commercial outcomes
• Partner closely with senior stakeholders to influence decisions and grow the account strategically
• Lead response-to-brief development, translating data into clear, compelling media plans
• Guide and support Account Managers on campaign performance, optimisation, and reporting
• Build strong, collaborative relationships with clients, media partners, and internal specialists
• Champion testing, learning frameworks, and measurement approaches to demonstrate effectiveness
• Create a high-performing team culture, coaching and developing talent across the function

Qualifications

Skills we're looking for:

• Proven experience leading Paid Social activity at Account Director level (or equivalent experience)
• Strong understanding of both brand and performance campaigns across key social platforms
• Experience managing and developing teams, creating an environment where people can grow
• Confident working with senior stakeholders, able to communicate clearly and influence direction
• Strategic mindset with the ability to connect media plans to broader business objectives
• Strong grasp of measurement and attribution, including the strengths and limitations of different approaches
• Collaborative, proactive approach with a focus on delivering solutions and continuous improvement

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Additional Information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.