Herd Digital
Paid Social Manager - #3645114
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Job Title: Paid Social Manager
Location: London (Hybrid, Flexible)
Salary: £35,000 – £40,000 + Bonus
The Company
This is an established and growing digital marketing business specialising in performance marketing. The company has built a collaborative, forward-thinking culture where people are trusted to take ownership, share ideas, and challenge conventional thinking. Innovation, testing, and continuous improvement are embedded into the way the team works, giving everyone the opportunity to make a genuine impact.
You’ll work alongside experienced digital specialists across multiple disciplines, gaining exposure to a wide range of campaign objectives, performance strategies, and digital channels. Whether your background is in Paid Social or Paid Search, you’ll have the opportunity to broaden your channel expertise, develop your strategic thinking, and continue progressing your career in a supportive environment.
Alongside career development, the business places a strong emphasis on culture. Regular team events, collaborative working, and recognition for success create an environment where people enjoy coming to work and are rewarded for the contribution they make.
The Role
As a Paid Social Manager, you’ll be responsible for planning, managing, and optimising Paid Social campaigns across a range of digital platforms. This is far more than a campaign activation role—you’ll play a key part in shaping strategy, driving performance, and identifying opportunities to improve commercial results.
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The business is looking for someone with a strong Paid Social background who is confident managing campaigns independently and excited by the opportunity to develop their strategic expertise across the wider Paid Media landscape.
Day-to-Day Responsibilities
- Own the planning, execution, and optimisation of Paid Social campaigns across relevant platforms.
- Develop and implement Paid Social strategies aligned with commercial objectives and performance targets.
- Analyse campaign performance and audience data to identify opportunities, improve efficiency, and drive stronger results.
- Manage budgets effectively, making data-led decisions around allocation, bidding, targeting, and optimisation.
- Develop testing strategies across audiences, creative, messaging, and campaign structures to drive continuous improvement.
- Build strong relationships with key stakeholders, providing clear performance updates, insights, and strategic recommendations.
- Stay ahead of platform developments, industry trends, and emerging technologies, identifying new opportunities across Paid Social.
- Contribute to the wider Paid Media team by sharing knowledge, best practice, and new ideas.
Skills & Experience
- Experience managing Paid Social campaigns within an agency or in-house environment.
- Strong hands-on experience across platforms such as Meta, LinkedIn, TikTok, or similar.
- Experience developing and executing Paid Social strategies, with a strong understanding of campaign optimisation and performance analysis.
- Familiarity with GA4, Google Tag Manager, or Looker Studio is desirable.
- Strong analytical, organisational, and communication skills, with the ability to manage multiple priorities.
- Commercially minded, proactive, and confident working independently.
- A genuine interest in Paid Social, digital marketing, and keeping up with industry developments.
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Benefits & Perks
- Hybrid working with flexibility around where and how you work.
- Clear career progression pathways with regular development reviews.
- Dedicated training budget to support certifications, courses, and industry events.
- 30 days annual leave plus your birthday off.
- Flexible working hours to support a healthy work-life balance.
- Private healthcare and wellbeing support.
- Enhanced pension contributions.
- Regular team socials, company events, and quarterly celebrations.
- Team lunches, drinks, and office perks.
- Annual company away days and team experiences.
- Opportunity to work from abroad for a period each year.
- Modern London office with collaborative working spaces.
- Access to the latest marketing tools, platforms, and technology.
JOB ID: #3645114
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