THG
Paid Social Manager (Clothing) - THG Nutrition
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About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
THG Nutrition
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear.
We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry.
It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward.
Role: Paid Media Manager (Clothing)
Area / Brand: Paid Media / Clothing
Reporting to: Head of Paid Media
About the role
As Paid Media Manager, you'll take ownership of the strategy, execution and optimisation of our paid media activity across platforms including Meta, Google, TikTok and other relevant channels.
You'll be a commercially minded digital marketer who knows how to turn data and insights into action. You'll work closely with the wider Performance Marketing, Creative, E-commerce and Brand teams to build campaigns that not only drive traffic and revenue, but also strengthen the MP Activewear brand. This is a hands-on role with real ownership and the opportunity to make a measurable impact.
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As a Paid Media Manager (Clothing) You'll:
- Own and execute the paid media strategy across key acquisition channels.
- Manage and optimise paid social campaigns across platforms such as Meta and TikTok.
- Lead the planning and optimisation of paid search activity across Google Ads.
- Own budgets, forecasting and channel performance against key commercial targets.
- Continuously optimise campaigns to improve ROAS, CPA, CAC, conversion and customer lifetime value.
- Analyse campaign and customer data to identify opportunities for growth.
- Work closely with Creative to develop, test and scale high-performing ad concepts and creative.
- Develop structured testing strategies across audiences, creative, messaging, placements and landing pages.
- Monitor competitor activity, industry trends and emerging paid media opportunities.
- Produce regular performance reporting, clearly communicating results, insights and recommendations.
- Collaborate with E-commerce, CRM, Brand and wider Marketing teams to deliver an integrated customer acquisition strategy.
- Support new channel launches and experimentation as the business continues to grow.
Other:
- Proven experience managing paid media campaigns, ideally across Meta and Google Ads.
- Experience managing significant paid media budgets and being accountable for performance.
- Strong understanding of acquisition metrics including ROAS, CAC, CPA, LTV and conversion rate.
- A data-led approach with the ability to turn performance data into clear actions.
- Experience developing and implementing structured testing programmes.
- Strong understanding of digital marketing and the customer journey.
- Experience working closely with creative teams to develop performance-led advertising.
- Excellent communication and stakeholder management skills.
- A proactive, entrepreneurial mindset and a willingness to get hands-on.
- Strong commercial awareness and a genuine desire to drive growth.
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What’s in it for me?
Career Development
- Access bespoke development programmes designed and developed by our in-house L&D team.
- Develop your expertise through our upskilling programme delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Enjoy your day off on us if it's your birthday!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 24/7 Employee Assistance Programme (EAP) provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
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