Paid Social Manager

As a Paid Social Manager, you will activate full funnel Paid Social campaigns in-house, across international markets, with a focus on Meta. Managing an executive and reporting into the performance lead.

Client Details

This is an international fashion brand, founded and run from London. They have great values and business practices, believing in making quality products in a sustainable way. They work 3-4 days/week in the office and have a strong sense of camaraderie and collaboration.

Description

Key Responsibilities:

• Own and scale paid social campaigns, primarily across Meta, with expansion into new platforms over time
• Manage and develop a Paid Social Executive (and report into the Performance Lead)
• Build, launch and optimise campaigns at pace, with a strong focus on execution
• Manage budgets to deliver against CPA and revenue targets
• Lead structured testing across audiences, creative and campaign setups
• Track and optimise performance across key metrics (CPA, CTR, CPC, conversion rate)
• Quickly identify winning ads and scale them, while cutting underperformance
• Turn data into clear, actionable improvements
• Maintain clear, concise reporting for stakeholders
• Work closely with Creative teams to deliver a consistent flow of assets
• Partner with agencies and platform reps to stay ahead of best practice
• Collaborate with CRM and retention teams on cross-channel activity
• Share insights and performance learnings with stakeholders
• Own paid social contribution to new customer growth
• Identify new opportunities across platforms, formats and audiences
• Manage campaign budgets effectively to maximise return
• Act as an internal expert and champion of paid social
• Delivery of new customer and revenue targets from paid social
• Ability to scale performance through creative volume and iteration
• Improvement in CPA and overall efficiency
• Consistent output of high-performing ads and creative