BBC
Paid Social Media Executive
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JOB DETAILS
JOB TITLE
Paid Social Executive
JOB BAND
C
CONTRACT TYPE
Permanent
DEPARTMENT
BBC Studios Brand & Licensing - Digital Division
LOCATION
London - Hybrid (2 days in office)
PROPOSED SALARY RANGE
£29,000–£33,000 per annum, depending on skills and experience, plus a London Weighting allowance of £5,441 on top of the base salary.
WE ARE BBC STUDIOS
A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.
Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.
BBC Studios Digital don’t just reach audiences - we move them. As an award-winning department, we cultivate and amplify fandoms behind some of the world’s most iconic franchises, including Bluey, BBC Earth, Doctor Who, and Gen-Z comedy channel Funny Parts. We run over 90 channels generating 15 billion views each year, encouraging audiences to watch wherever and whenever they choose.
PURPOSE OF THE ROLE
Join BBC Studios' Brand & Licensing Digital Division as a Paid Social Executive supporting paid social campaigns from setup through optimisation and post-campaign reporting. Working across multiple accounts, you'll use Meta Ads Manager regularly, analyse performance data, produce client-ready reporting, and turn insights into recommendations that improve future activity. Reporting to the Paid Social Manager, you'll help deliver accurate, effective paid media campaigns for our partners.
WHY JOIN THE TEAM
You'll join a collaborative Brand Partnership environment and work closely with UK and US Sales and Marketing colleagues. The role offers hands-on ownership across campaign setup, optimisation, analysis and reporting, with exposure to multiple accounts and stakeholders. It's an opportunity to strengthen your paid social expertise while contributing to clear, high-quality campaign delivery within BBC Studios.
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Your Key Responsibilities And Impact
- Build, launch and manage paid social campaigns primarily across Meta, as well as other advertising platforms including Google, TikTok and Snapchat Ads.
- Monitor in-flight campaign performance, analyse results and recommend optimisations, working closely with the Paid Social Manager where additional support is required.
- Collect and quality-check performance data across multiple accounts, producing accurate Excel and PowerPoint reports with clear, well-presented charts.
- Conduct post-campaign analysis, translate findings into practical recommendations and prepare client-ready updates for external and non-marketing audiences.
- Manage campaign requirements, timings and workload effectively, communicating deadlines and capacity while collaborating with the Paid Social Manager, Brand Partnership, Sales and Marketing teams.
Essential Criteria
YOUR SKILLS AND EXPERIENCE
- Paid social experience, gained in-house or within an agency environment.
- Hands-on experience setting up and managing campaigns in Meta Ads Manager, including Facebook and Instagram activity.
- Strong understanding of paid social KPIs, campaign performance drivers and how to use data to optimise activity and inform recommendations.
- Proficiency in Excel and PowerPoint for reporting and post-campaign analysis.
- A high degree of accuracy in data handling, given reports are issued directly to clients.
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Desired But Not Required
- Hands-on experience managing campaigns across Google Ads (YouTube), TikTok Ads Manager and Snapchat Ads Manager.
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
We are unable to accept applications via CV and only applications made online will be considered. Please click on the APPLY NOW button to proceed with your application.
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
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