DAZN
Paid Social Media Manager
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Paid Social Media Manager
Department: 77-893 - Subscription - Digital Acquisition Media
Employment Type: Permanent - Full Time
Location: UK - London
Description
This role will work across a number of our core markets (Spain, Italy, France plus others) which means working on our La Liga, Ligue 1, Serie A and European competitions in those markets. If you're a football fanatic this is a great role for you.
As our Paid Social Media Manager, you will own the end-to-end execution of our paid social campaigns. You will translate complex marketing objectives into high-performing ad sets across Meta, TikTok, X (Twitter), YouTube, and beyond. You’ll be responsible for scaling budgets efficiently while keeping your finger on the pulse of sports culture to make sure our creative hits home.
What You'll Be Doing
- Campaign Management: Build, launch, optimize, and scale paid social campaigns across Meta (Facebook/Instagram), TikTok, X, LinkedIn, and Pinterest.
- Strategy & Planning: Develop full-funnel paid social strategies tailored to diverse client goals, from brand awareness to direct-response conversions.
- Creative Collaboration: Work closely with design and copy teams to brief in high-converting ad assets. You’ll bring native sports-centric ideas to the table that resonate with die-hard fanbases.
- Testing & Optimization: Run continuous A/B testing on audiences, creatives, landing pages, and bidding strategies.
- Analytics & Reporting: Track performance daily. Build clear, client-facing reports that translate complex metrics (ROAS, CPA, CTR) into actionable business insights.
- Budget Oversight: Safely manage and allocate multi-figure monthly ad spends across various accounts, ensuring zero underspend or overspend.
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Performance Metrics
Your success in this role will be measured by:
- Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA) targets across key client accounts.
- Efficiency and speed of campaign deployment within an agency environment.
- Creative innovation—specifically your ability to leverage real-time sports trends into winning ad concepts.
What You'll Bring
- Multi market/ client background: Minimum 3+ years of hands-on experience managing paid social campaigns specifically within a fast-paced marketing or advertising agency.
- Platform Expertise: Deep, technical knowledge of Meta Ads Manager and TikTok Ads Manager is required. Experience with X Ads, Pinterest, or Google/YouTube is a major plus.
- The Sports Factor: You are an absolute sports lover. Whether it's football, basketball, soccer, F1, tennis, or niche sports—the broader and deeper your sports knowledge, the better. You understand fan psychology and sports culture inside and out.
- Data-Driven Mindset: Strong analytical skills with advanced knowledge of Excel/Google Sheets, Google Analytics 4 (GA4), and modern attribution challenges.
- Client-Facing Confidence: Experience directly managing client relationships, presenting reports, and pitches with clarity and enthusiasm.
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Benefits
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
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