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Job Purpose
The Paid Social Specialist is responsible for planning, executing, and optimizing paid social activity across key platforms including LinkedIn, Meta, and additional channels as appropriate, in order to drive awareness, demand, and pipeline growth for RWS. Operating within a modern, performance-led Growth Marketing function, this role focuses on using paid social as a scalable demand generation channel — influencing buying groups across the full funnel, from early awareness through to lead generation and opportunity creation. The Paid Social Specialist works closely with the Head of Paid Media to execute paid media strategy, partner with Campaign Managers on growth initiatives, and continuously test and optimize creative, audiences, and formats to improve performance and efficiency.
Job Overview
Key Responsibilities
- Optimize website and landing pages to improve conversion, engagement, and user journeys
- Identify friction points and drop-offs; implement improvements (layout, messaging, CTAs, forms)
- Run A/B and multivariate tests, from setup to analysis and insights
- Monitor performance metrics and turn data into actionable recommendations
- Collaborate with Campaigns, Paid Media, SEO, and Lifecycle teams to improve conversion paths
- Support personalization initiatives and ensure proper testing and implementation
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Skills & Experience
- Experience in CRO, digital optimization, or performance marketing
- Hands-on A/B testing and website analytics experience
- Strong analytical skills and understanding of user behavior
- Knowledge of UX principles and conversion best practices
- Familiar with tools like Google Analytics and HubSpot
- Detail-oriented, structured, and data-driven mindset
Life at RWS
Life at RWS - If you like the idea of working with smart people who are passionate about growing the value of ideas, data and content by making sure organizations are understood, then you’ll love life at RWS.
Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career.
In return, we expect all our people to live by the values that unite us: to partner, putting clients first and winning together, to pioneer, innovating fearlessly and leading with vision and courage, to progress, aiming high and growing through actions and to deliver, owning the outcome and building trust with our colleagues and clients.
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RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.
RWS Values
Get the 3Ps right – Partner, Pioneer, Progress – and we’ll Deliver together as RWS.
Recruitment Agencies: RWS Holdings PLC does not accept agency resumes. Please do not forward any unsolicited resumes to any RWS employees. Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.
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