Partner Lead, Influencer Marketing Agencies
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Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; London, UK.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of industry experience in digital advertising, consultative sales, business development, or digital marketing, or 6 years of experience with an advanced degree.
- Experience working with advertisers, agencies, or clients.
- Ability to travel for client meetings and training, as needed.
Preferred qualifications:
- Operational Excellence: Experience navigating complex, matrixed organizations to resolve roadblocks and manage high-level partner escalations.
- Influencer Marketing Depth: Deep understanding of the influencer marketing lifecycle and how "creator tech" intersects with enterprise advertising.
- Consultative Problem Solver: Ability to pivot from C-suite relationship management to technical troubleshooting with Product and Sales Engineering teams.
- Technical Familiarity: Comfortable discussing technical roadmaps, including API infrastructure, data handling, and AI-enabled SaaS models.
About The Job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
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As a Partner Lead for the Influencer Marketing Agencies (IMA) book of business, you are the primary strategic and commercial owner for Google’s relationships with the world's most influential influencer marketing entities. You will manage these partnerships across both Global and US APCS (Large Customer Sales) markets, ensuring that global strategies are translated into high-impact local execution. You will work closely with cross-functional teams in YouTube Business, Sales Specialist and Creative organisation to provide specialized partner support and impactful sales and partner enablement. Your success is measured by the depth to which these partners consider YouTube, integrate Google’s AI tools and APIs into their proprietary workflows, increase their readiness to invest in the creators and lead to increased brand agreements plus creator asset media business to drive social share of wallet for the largest advertisers.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
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Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $138000 - $200000 (USD) + 60% bonus target + equity + benefits
Responsibilities
- Learn more about benefits at Google.
- Strategic Partnerships: Own global relationships and execute Joint Business Plans (JBPs) and Quarterly Business Reviews (QBRs) to track technical adoption and ROI.
- Global Coordination: Act as the central alignment engine between Global Agency teams and regional/local execution teams to implement high-level plans.
- Scale and Governance: Drive end-to-end strategies for partner onboarding, incentives, and certification programs to foster ecosystem growth.
- API and Technology Advocacy: Drive Google API adoption to eliminate workflow bottlenecks and synthesize partner feedback for the product roadmap.
- Commercial Growth: Identify multi-market upselling opportunities and empower partners to pitch Google solutions via scaled training and co-marketing.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
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