Armstrong Lloyd - Marketing & Sales Recruitment
Partner Marketing Lead
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Are you a partner marketer whose as comfortable advising partner executives on strategy as you are rolling up your sleeves to get campaigns into market?
My client is a fast-growing cloud-based content management platform, award-winning B2B SaaS business, named on the Inc. They are looking for a Partner Marketing Lead to drive partner-sourced and partner-influenced pipeline across their EMEA partner ecosystem, a mix of referral and reseller partners. You'll co-build strategic marketing plans with top-tier partners and turn them into real activity in market: joint campaigns, localised assets on the partner portal, co-marketing programmes and MDF that delivers measurable pipeline.
This is a genuine step up for a hands-on partner or channel marketer who is ready to own a region's partner strategy as well as its execution, with scope to grow into a broader international remit
Location: Remote 1st but will need to travel to London for meetings and across EMEA for company & partner events
Salary: £95,000 – £100,000 plus benefits
THE PARTNER MARKETING LEAD ROLE RESPONSIBILITIES WILL INCLUDE:
- Partner with channel leadership to identify and prioritise EMEA focus partners, then co-develop partner-specific marketing plans that translate commercial commitments into tactics and pipeline targets
- Get joint activity into market: proactively drive co-marketing programmes, webinars, events and campaigns with partners rather than waiting for partners to bring ideas to you
- Work alongside the demand generation team to create the partner version of regional campaigns, so key campaigns have a partner-ready equivalent
- Localise campaigns and build a library of self-serve campaign assets (messaging briefs, product positioning, competitive intelligence), activating them for partners through the partner portal (Unifyr)
- Administer the EMEA MDF programme, including partner requests, approvals, budget tracking and reporting, and feed regional insight into the wider MDF strategy
- Own regional partner-sourced and partner-influenced pipeline reporting, working with Marketing Ops on attribution and holding partners accountable to jointly agreed plans
- Act as the connective point between Channel, Partner Enablement, Product Marketing, Events and Marketing Ops so partners receive timely, coordinated communications
- Make sure partners are integrated into broader marketing motions across content, demand gen and brand initiatives
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THE IDEAL PARTNER MARKETING LEAD WILL HAVE:
- 6–10+ years' B2B marketing experience, with meaningful time in partner, channel, alliances or ecosystem marketing, ideally within SaaS, cloud, legal tech or enterprise technology
- EMEA-wide experience, not just the UK, with a track record of growing partner activity in new markets across the region
- A solid understanding of marketing through referral partners, as well as reseller/channel models
- Experience developing joint business or marketing plans with external partners and holding them accountable to pipeline commitments
- A proven record as a hands-on individual contributor: building campaigns and partner assets yourself and getting joint activity into market
- A clear pipeline focus: comfortable with attribution, pipeline data and ROI reporting, and able to show how your campaigns drove partner-sourced pipeline
- Experience running a formal, scaled partner programme through a partner portal/PRM (Unifyr a bonus), plus familiarity with MDF programmes, CRM, marketing automation and ecosystem tools such as Crossbeam or Reveal
- A proactive, get-it-done approach: you work through blockers and influence stakeholders rather than waiting for permission
- Excellent communication and relationship-building skills, credible with partner executives and internal leaders alike
- Legal tech, LPMS or ISV partner experience, APAC exposure or a second European language would be a plus
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WHY JOIN THIS BUSINESS AS THEIR PARTNER MARKETING LEAD?
- A real step up: own the partner marketing strategy for a priority region while staying close to execution
- A clear route to grow: EMEA first, with the opportunity to expand into APAC and a broader international remit over time
- Strong foundations to build on: a live partner portal, strategic groundwork already laid for EMEA, and campaign templates in development
- Fastest-growing private companies three years running
- Repeatedly recognised as a top workplace.
- Hybrid, remote-friendly working and a fair, succinct interview process
All advert responses are reviewed by a human, not an AI bot. Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.
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