The Football Association
Partnerships Coordinator
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Partnerships Coordinator
The role of the Partnerships Coordinator will be to support the day-to-day management and delivery of commercial rights across several partners within The FA's Commercial Partnerships programme.
The FA's partnership portfolio is one of the largest in global sport and we are proud to partner with leading brands such as Nike, EE, Emirates, M&S Food, Chase and many more across FA properties, including the England Men's, England Women's and Para Teams; The Emirates FA Cup and Women's FA Cup; England Football (grassroots); Wembley Stadium connected by EE; and St. George's Park.
Success in this area has been achieved by building world-class strategic partnerships, driving and maximising commercial value, building exceptional relationships with partners, providing thought leadership on rights planning and activations, demonstrating expertise in performance marketing and data-led campaigns, and developing and managing high-performing partnership management teams.
What will you be doing?
- Partner Management: Support the day-to-day management of a portfolio of commercial partners, helping to ensure the effective delivery of contracted rights and supporting the execution of partner marketing activations and campaigns.
- Relationship Management: Build positive and effective relationships with partner contacts and internal stakeholders, supporting clear and timely communication and acting as a key day-to-day contact across certain workstreams where appropriate.
- Partner Support: Support Partnership Managers in advising partners on rights usage, activation opportunities and campaign delivery, helping partners to maximise the value of their relationship with The FA.
- Commercial Windows: Support the planning and delivery of partner Commercial Windows, including coordinating player and talent access, digital content shoots and associated production requirements, working closely with Partnership Managers, Player Relations and relevant internal teams.
- Matchday & Event Delivery: Support partner matchday and event delivery across selected FA properties, coordinating agreed activity and helping to ensure a high-quality client experience and smooth execution of contractual rights.
- Planning & Coordination: Support account planning, project status meetings and regular reporting, maintaining action trackers, monitoring delivery against agreed timelines and ensuring key actions are followed up.
- Measurement & Evaluation: Support the End of Season Review process, gathering relevant information and insight from internal teams, contributing to the evaluation of partnership activity and helping to prepare results and recommendations for partners.
- Partner Presentations & Proposals: Support the development of presentations, proposals, reports and other materials for partners and internal stakeholders, contributing relevant information and content as required.
- Cross-Functional Collaboration: Work collaboratively across The FA Group, including Content, Marketing, Communications, Wembley Stadium, Data & Insights, Events, Player Relations and other relevant teams, supporting coordinated and effective partner delivery.
- Continuous Improvement: Identify opportunities to improve partnership processes and ways of working, sharing ideas and best practice and contributing to the continued development of The FA's Commercial Partnerships function.
- Wider Contribution: Take on additional responsibilities and projects as required, contributing to the delivery of The FA Group's changing commercial priorities and objectives.
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What are we looking for?
Essential for the role:
- Experience working in a commercial marketing, partnerships or client-facing environment (preferably within the sports industry).
- Experience supporting partnership delivery and project management, with the ability to coordinate multiple workstreams and deliver against agreed timelines and objectives.
- Demonstrable experience of building strong, positive working relationships with colleagues, partners and other stakeholders, with the confidence to communicate effectively across different teams and levels of seniority.
- Strong communication and presentation skills, with the ability to tailor style, tone and messaging to different audiences and represent The FA professionally across internal and external environments.
- Excellent planning, organisation and time management skills, with the ability to manage competing priorities, coordinate activity and maintain a high level of attention to detail.
- Commercially aware and customer-focused, with an understanding of the role partnerships play in delivering value for both The FA and its partners.
- Demonstrable ability to take responsibility, solve problems and deliver effectively under pressure, remaining calm, organised and proactive in a fast-paced environment.
Beneficial to have:
- Experience of working with talent, athletes or high-profile personalities, including supporting talent-led activity or activations.
- An understanding of partnership measurement and reporting, including how data and insight can be used to demonstrate the impact of activity.
- Experience of working within a multi-stakeholder organisation or environment, with the ability to work effectively across different teams and ways of working.
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What's in it for you?
We are committed to ensuring everyone can flourish in their roles. To achieve this, we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire, which is an exceptional setting to develop and inspire high-performing England teams and leaders.
We pride ourselves on offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:
- Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encourages you to connect and learn with your colleagues and look after your mental health and well-being.
- Free, nutritious lunches at Wembley Stadium and St. George's Park.
- Private medical cover funded by The FA.
- A contributory pension scheme.
- An additional 'Thank You' day's leave, volunteering days, as well as 25 days of annual leave (based on a full-time, permanent contract)
- A hybrid working model which offers greater flexibility.
For more information on what it is like to work at The FA, please visit our FA Careers page, https://www.thefa.com/about-football-association/careers
Currently, we are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary. The contractual location of this role can be found on the FA Careers page.
We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.
We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
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