Talent in Residence®
Partnerships Director
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Our Client
Our client is an award-winning integrated agency combining culture, audience intelligence, strategy, and channel-agnostic marketing solutions, that drive their clients' businesses forward.
Based in Central London
This is an opportunity for a Partnerships Director with cross-channel marketing experience to lead partnerships across all clients from global brand partnerships, to IP rights and opportunities, that operate across the entertainment, automotive, and FMCG space.
Role Description
Reporting into the Senior Leadership Team and working closely with internal teams such as Strategy, Creative, Account Management, and Insights, the Partnerships Director will be responsible for end-to-end partnerships solutions, spanning strategy and brainstorming, through to outreach, comms, negotiation, and deal completion.
Key Responsibilities
- Lead the cross-market brand and IP partnerships strategy for clients, acting as a strategic advisor to the agency and clients alike, operating at the intersection of culture, audience, and great marketing
- Work with the internal team to create data and insight-led partnerships solutions end-to-end that create value for clients, delivering against briefs, and demonstrating commercial opportunities for the agency, keeping an eye on emerging trends
- Lead partnerships across brand-led and IP-led briefs, understanding brand-side and rightsholders perspectives, leading all partnerships negotiations from agreed terms, through to seeing out contractual requirements and activations
- Become the ‘go-to’ within the agency for partnerships excellence, creating frameworks, processes, and ways of working that deliver value for clients and position the agency as the lead marketing partner to clients
- Support the wider team with integrated campaign development, ensuring partnerships marketing (brand and IP) is embedded across all areas of the business
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We’re Looking For
- Commercially driven marketeer with an understanding of the full marketing mix and skew towards brand partnerships, sponsorships, and IP partnerships, ideally gained within an agency environment
- End-to-end partnerships negotiation experience from strategy and brainstorming, to pitch creation and deal structuring, negotiation, and contracts, through to campaign implementation and activation (where necessary) and post-campaign analysis
- Experience working with senior leadership teams both agency and client-side, with a deep understanding of marketing principles, audience behavior, and brand and IP
- Previous experience across UK and global brand and IP campaigns, able to add strategy-backed value to clients and their business at an international level
- A curious collaborator, able to work with Research and Insights, Creative, Client Services, Finance, and the Senior Leadership Team to drive strategic partnerships solutions for clients
- Previous experience coaching, mentoring, and leading a team by example, responsible for full people management and growth
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About Us
We’re Talent in Residence and we’re founded on the belief that people are a company’s Talent in Residence. We believe the industry needs to reflect the world around us, which is why we operate with diversity, inclusion, equity, and belonging at heart.
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