Serenade
Partnerships Manager
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Serenade
Serenade is a subsidiary of Vinyl Group and a pioneer of innovative music products and digital fan experiences.
Our NFC-enabled formats - including mini vinyl, mini cassettes, lanyards, wristbands, stickers and clothing tags - help artists, record labels, events and brands unlock exclusive content, collect fan data and create more engaging campaigns.
Since launching in 2020, Serenade has delivered campaigns for more than 200 global artists including Ariana Grande, Lewis Capaldi, Twenty One Pilots, Muse, Yungblud, Zayn, Take That, Maisie Peters and Mariah Carey.
We work with over 100 record labels including Warner Music Group, Sony, Universal, Beggars Group, Concord, Believe, EGA, Virgin, Ditto, FUGA and PIAS.
Serenade’s Smart Formats are chart eligible in the UK, Ireland, Australia, New Zealand, Germany, Belgium, Austria and the Netherlands, with additional territories expected in 2026.
The Role
We are looking for a commercially minded, proactive and adaptable Partnerships Manager to grow Serenade’s work with record labels, artist teams, managers, live events and other partners.
This is primarily a commercial role. Most of your time will be spent identifying opportunities, starting new conversations, meeting prospective partners, developing proposals and progressing deals through to close. Your targets and performance will be primarily measured against commercial results. Serenade is a small team, so the role is broader than sales alone.
You will also take ownership of our social media and regular email updates, contribute to campaign and partner materials, and occasionally support campaign delivery when needed.
The right person will have proven sales ability while also enjoying the variety of working in a small team. They will be organised, responsive, comfortable working at pace and able to take ownership without needing constant direction.
What You'll Do:
Partnerships and commercial development
- Identify relevant opportunities across record labels, artist management, live events, promoters, agencies and brands
- Research and approach prospective partners through targeted outreach, calls, introductions and industry events
- Build and maintain a strong pipeline of commercial opportunities
- Understand each partner’s objectives and identify where Serenade’s products and technology can add value
- Develop tailored campaign concepts, proposals, presentations and pricing
- Present Serenade confidently and explain its products, technology and commercial value clearly
- Manage opportunities from the initial conversation through proposal, negotiation, payment and campaign launch
- Follow up consistently, maintain momentum and ensure every active opportunity has a clear next step
- Keep pipeline activity, values, notes and next actions accurate and up to date in the CRM
- Develop existing relationships and identify repeat, renewal and expansion opportunities
- Represent Serenade at relevant meetings, conferences and industry events
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Marketing and team support
- Manage Serenade’s regular social media activity
- Turn campaigns, product launches and company developments into clear and engaging content
- Prepare email updates for partners and prospects
- Contribute to case studies, presentations, proposals and other sales and marketing materials
- Work closely with product, design and operations colleagues to shape and deliver campaigns
- Occasionally help prepare samples, attend activations or support practical campaign work
- Use AI and other tools to research opportunities, prepare materials and work more effectively
What we're looking for:
We are looking for someone with proven experience generating, progressing and closing commercial opportunities. You do not need an established book of clients, but you should be able to demonstrate that you can sell, build a pipeline and take responsibility for revenue targets.
You will ideally have:
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- At least 2-3 years of experience in sales, business development, partnerships or another commercially focused role with direct responsibility for generating revenue
- A demonstrable track record of creating opportunities and progressing them through to close
- Confidence with outbound prospecting, including approaching potential partners and starting new conversations
- Experience working towards commercial targets and managing an active sales pipeline
- The ability to understand a partner’s objectives and turn them into a relevant commercial proposition
- Confidence presenting, discussing pricing and handling commercial conversations
- Strong organisation, responsiveness and consistent follow-through
- The ability to manage several opportunities and priorities simultaneously
- An interest in music, entertainment, live events, technology or fan engagement
- The ability and willingness to learn new products, systems and technical concepts quickly, including curiosity about AI and enthusiasm for adopting new tools and ways of working
- Comfort operating in a small team where responsibilities overlap and priorities can change
- A practical, collaborative approach and willingness to help wherever needed
Experience working with record labels, artist managers, promoters, live events or other music-industry partners is strongly preferred.
Location & Flexibility:
The role should be based in the United Kingdom, with the ability to attend meetings, events and activations in London and elsewhere when required.
Compensation:
- Base salary £35,000 - £50,000 depending on experience
- Quarterly bonus tied to profit targets
Why join Serenade:
- Work with a company building new formats and fan experiences for the music industry
- Be part of an ambitious team within ASX-listed Vinyl Group
- Collaborate on campaigns with global artists and major labels
- Play a key role in expanding Serenade across Europe
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