Goalhanger
Partnerships Manager (Brand Partnerships)
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About Goalhanger
Goalhanger is one of the UK’s most exciting independent media companies, the team behind some of the world’s most successful shows, including The Rest Is Politics, The Rest Is History, The Rest Is Football, The Rest Is Entertainment, and a fast-growing slate. We’re a creative, fast-moving organisation with big ambitions and a brilliant team that makes them happen.
This role is based full time (5 days a week) in our office in Oval.
£55,000 - £68,000 OTE
The Role
As Partnerships Manager: Brand Partnerships, you’ll drive new commercial growth by identifying, developing and securing brand partnerships across Goalhanger’s premium podcasts. This is a new business role for someone who enjoys opening doors, building relationships and turning opportunities into long-term partnerships. You’ll own your pipeline, lead outreach, develop proposals and close deals against clear revenue targets. Working with brands from ambitious startups to global names, you’ll create partnerships across podcast, video and social that go beyond traditional advertising. You’ll bring commercial instinct and creativity to finding the right brands for our shows and developing ideas that work for both clients and audiences.
This role is ideal for an ambitious salesperson who enjoys creating opportunities from scratch and working on creative campaigns.
What you’ll do:
- Own new business development across Goalhanger's brand partnership offering, with responsibility for delivering against individual revenue targets.
- Build, manage and convert your own pipeline of prospective brand partners through research, prospecting, networking, referrals and outbound outreach.
- Proactively identify new opportunities by understanding market trends, brand priorities, emerging companies and category opportunities.
- Use cold outreach and relationship-building skills to open conversations with new prospective partners.
- Build relationships with senior marketing stakeholders, understanding their objectives and positioning Goalhanger as a valuable commercial partner.
- Take ownership of the full sales cycle, from prospect identification and initial outreach through to pitching, negotiation, closing and campaign handover.
- Create opportunities beyond traditional podcast advertising, including bespoke sponsorships, branded content, talent-led campaigns and multi-platform activations.
- Ensure commercial partnerships are the right editorial and audience fit for each Goalhanger show.
- Work collaboratively with Production, Digital and Commercial teams to turn ideas into high-quality campaigns.
- Maintain accurate pipeline management, forecasting and CRM reporting to support revenue planning.
- Represent Goalhanger externally, building relationships across the marketing community.
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What you’ll bring:
- Proven experience in new business sales, media sales, partnerships, sponsorships or business development.
- A strong track record of generating new opportunities, building pipelines and delivering against commercial targets.
- Confidence with proactive prospecting, including cold outreach, networking and opening conversations with new clients.
- Experience managing the full sales cycle, from identifying prospects through to pitching, negotiating and closing deals.
- Experience managing revenue forecasts, sales pipelines and CRM processes.
- Excellent presentation, negotiation and relationship-building skills.
- The ability to work creatively and collaboratively with internal teams to develop compelling client solutions.
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We'd Especially Love to See:
- Experience selling podcasts, digital media, sponsorships, branded content or entertainment partnerships.
- Existing relationships with brand marketing teams or senior client decision-makers.
- Experience working with a broad range of clients, from startups and challenger brands to large established companies.
- A genuine appreciation of Goalhanger shows and what makes each audience unique.
Why join Goalhanger?
- A rare opportunity to help shape the commercial growth of the UK’s fastest growing company.
- A creative, collaborative, close-knit team that genuinely cares about its work and each other.
- Competitive salary and benefits, plus opportunities for growth within the role as our team and content portfolio expand.
- A working environment that values curiosity, autonomy, humour, delivery and purpose.
How to apply:
Send us your CV and a 250 word or less statement on the following: Tell us about a time you successfully won a new account via cold outreach.
Closing date: 28th August 2026
Equality, Diversity & Inclusion
Goalhanger is committed to building a diverse and inclusive workplace where everyone feels valued and supported. We actively encourage applications from people of all backgrounds, communities, and experiences.
Adjustments & Accessibility
We want our recruitment process to be as accessible as possible. If you require any reasonable adjustments at any stage of the application or interview process, please let us know and we will be happy to discuss how we can support you.
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