HM Revenue & Customs
People Analytics & Insights Officer (Mixed Methods)

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Liverpool, Manchester, Newcastle Upon Tyne - Benton Park View, Nottingham
Job Summary
Discover a career in your hands at HMRC. Whether you're seeking purpose, growth, or a workplace that gives you a true sense of belonging, hear from some of our employees as they share their story about what it’s really like to work at HMRC.
Visit our YouTube channel to watch the full series and come and discover your potential.
This role sits within the Project Delivery team within PAI, which is one of three capability areas along with Programmes; Technology & Data and Strategy, Communications and Optimisation.
The Project Delivery team is focused on helping internal customers get the most value out of people insight by addressing the business problems which are most relevant to them (e.g. key workforce issues). The team delivers insightful products and services which ensure our customers take decisions which are underpinned by evidence.
Job Description
This team is responsible for carrying out both quantitative and qualitative analysis and insight on HMRC people data. Activity includes, modelling, forecasting, optimisation, research, survey design and implementation, and focus groups.
HMRC is a significant employer, with 72,000 staff, and therefore people analytics plays an important part in driving change and shaping the future of the organisation.
The team was formed specifically to bring a different way of operating to HR and to facilitate greater rigour in the successful delivery of key programmes.
The Successful Candidate Will Have The Following Attributes:
- Is patient, level-headed and able to deliver at pace.
- Can take the initiative and work independently when required.
- Has a collaborative approach and is keen to work with others to achieve progress against shared objectives.
Responsibilities
- Understand HMRC’s HR Business need for sound research and analysis to deliver people insight and analytics to enable HMRC to shape its future through evidence-based decision-making.
- Work with a project lead to interpret user and business needs, ensuring analytical outcomes are aligned with service vision and business strategy.
- Take personal responsibility for delivering a variety of research and analytical projects, ensuring that business needs are met.
- Synthesise data from a wide range of sources, using storytelling techniques to present a coherent narrative which drives action within our business groups.
- Work in an agile way to define, build and deliver analytical projects.
- Create informative and visually appealing outputs to communicate data-driven insights to stakeholders.
- Effectively communicate data findings and insights to both technical and non-technical stakeholders, ensuring a clear understanding of the implications to the business.
- Collaborate effectively on projects within diverse and multidisciplinary teams, fostering an innovative environment to achieve shared goals.
Essential Criteria
- Experience delivering data analysis projects including data preparation and use of statistical techniques.
- Proficient in R Studio for preparing, analysing, and visualising data.
- Strong Excel skills.
- Experience of interpretation and presentation of data using effective written and verbal communication skills.
- Experience using data storytelling principles to develop a coherent and engaging narrative from a range of data sources.
- Strong attention to detail to ensure data quality assurance and data analysis validation.
Experience Of One Or More Of The Following:
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- Evaluation approaches (theory-based or experimental).
- Survey design and implementation.
- Qualitative research design and analysis (e.g. interview guides, focus groups).
Office Closures
If your location preference is for the following site, it’s important to note that this is not a long-term site for HMRC and we will require you to move to a new building in the future, subject to our location strategy and the applicable employee policies at that time.
For more information on where you might be working, review this information on our locations.
This Site Is:
Benton Park View, Newcastle - moving to Pilgrims Quarter, Newcastle
You will be given more information about what this means at the job offer stage.
Further Location Information
Please ensure that you only apply for a location that you are willing and able to work from, as we will only make one offer of employment. Any additional notes included in a ‘Further Location Preferences (optional)’ field within the application form, will not be considered. Please be aware that you cannot change your location preference after submitting your application.
Qualifications
Candidates must hold:
- Undergraduate degree, at a minimum of 2:2, with sufficient data and analytical methods training (comprising around one third of modules taken in the course).
OR
- Undergraduate degree, at a minimum of 2:2, in any subject, or a degree equivalent (for example, an advanced Certificate or Diploma from MRS) and have recent significant experience delivering data analysis in a professional environment.
Behaviours
We'll assess you against these behaviours during the selection process:
- Communicating and Influencing
- Delivering at Pace
- Leadership
Technical skills
We'll assess you against these technical skills during the selection process:
- Data Analysis exercise
- Presentation of Data findings
Alongside your salary of £37,682, HM Revenue and Customs contributes £10,916 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
HMRC operates both Flexible and Hybrid Working policies, allowing you to balance your work and personal commitments. We welcome applications from those who need to work a more flexible arrangement and will agree to requests where possible, considering our operational and customer service needs.
We offer a generous leave allowance, starting at 25 days and increasing by a day for every year of qualifying service up to a maximum of 30 days.
- Pension - We make contributions to our colleagues’ Alpha pension equal to at least 28.97% of their salary.
- Family friendly policies.
- Personal support.
- Coaching and development.
To find out more about HMRC benefits and find out what it’s really like to work for HMRC hear from our insiders or visit Thinking of joining the Civil Service
Artificial intelligence
Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.
Selection process details
This vacancy is using Success Profiles, and will assess your Behaviours, Experience and Technical skills.


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How To Apply
As part of the application process, you will be asked to provide the following:
- A name-blind CV including your job history, previous experiences and qualifications. Your CV should cover your last 3 roles. Give a brief summary of what you delivered and any key achievements in each role (max 250 words for full CV).
- A 750-word Personal Statement. Your Personal Statement should be used to describe how your skills and experience would be suitable for the advertised role, making reference to the Essential Criteria and Person Specification outlined in the advert.
Sift
In the event of a large number of applications being received, an initial sift may be held on your CV.
At full sift your CV and Personal Statement will be assessed, with the successful candidates being invited to interview.
We may also raise the score required at any stage of the process if we receive a high number of applications.
Interview
During the panel interview, you will be asked behaviour-based questions to explore in detail what you are capable of based on Communicating and Influencing, Delivering at Pace and Leadership.
You will be asked to complete a small data analysis exercise prior to interview.
You will then be asked to prepare and deliver a 5 minute Presentation, with 5 minutes scheduled for any follow up questions, this will be based on the assessment provided to you prior to interview, to summarise your approach and key findings.
Interviews will take place via video link. Sift and interview dates to be confirmed.
Eligibility
Please take extra care to tick the correct boxes in the eligibility sections of your application form. Mistakes sometimes happen but if you contact us later than two working days (Monday-Friday) before the vacancy closes, we may not be able to reopen your application for you. If you do make a mistake with your eligibility form, or have withdrawn yourself in error and need your application reinstated whilst the campaign is still live, please contact us via: unitybusinessservicesrecruitmentresults@hmrc.gov.uk – Use the subject line to insert appropriate wording for example – ‘Please re-open my application – [insert vacancy ref] & vacancy closing date [insert date]’.
To check that you are eligible to apply for this role, please review the eligibility information before submitting your application.
Sponsorship
We have assessed this role against both Home Office and HMRC criteria and we are unable to offer sponsorship for a Skilled Worker Visa. This means the vacancy is not open to applicants who require visa sponsorship.
The HMRC app can help you with your application
The HMRC app can provide you with your past 5 years' employment history, making the process of filling in your application quicker and easier.
If successful in your application, you will need your National Insurance number for the onboarding process.
Download the HMRC app now and save your National Insurance number to your digital phone wallet.
How to download the HMRC app and sign up for an account
Download the free HMRC app from the App Store or Google Play store.
If you have an HMRC online account already, sign straight in using your ID and password. If not, you can prove your identity by answering some questions or providing your photo ID.
You’ll then be able to access the app quickly and easily by signing in using a 6-digit PIN, your fingerprint, or facial recognition
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