Two Circles
People Strategy Lead
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About Us
We are Two Circles, a Sports & Entertainment Marketing business. We grow audiences and revenues by knowing fans best. We work with clients to understand and influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch, and more.
We use this understanding to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike, and Amazon. We are over 1200 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.
Job Opportunity
We're hiring a People Strategy Lead for our People/HR team. We're looking for a strategic thinker who loves solving organizational problems, designing better ways of working, and turning ideas into reality. You'll help shape how every Two Circler experiences life at Two Circles by designing and embedding the programmes, frameworks, and experiences that underpin our People strategy and future growth.
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Reporting to the People (HR) Director
You'll lead strategic projects and initiatives that shape how we attract, develop, and retain great Two Circlers. You'll work alongside our People, Talent, and Delivery Ops teams, connecting everything into one clear People strategy. This is not an HR Business Partner role; this is a role for someone with HR consulting, transformation, and change management experience.
Key Responsibilities
Driving the People Strategy
- Lead strategic People initiatives from concept through implementation.
- Own programmes including Performance Planning, Pulse Check, Career Pathways, Competency Frameworks, Climbing Wall, Academy evolution, People analytics, manager training, and Spirit initiatives.
Performance & Engagement
- Own the continuous improvement of Performance Planning, Pulse Check, objective setting, and talent review processes.
- Use insight and data to improve every People cycle.
People Projects & Change
- Lead cross-functional transformation projects.
- Design scalable frameworks and ways of working across regions.
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People Analytics & Insight
- Develop reporting around engagement, retention, succession, capability, and performance.
- Turn insight into practical recommendations.
Culture & Spirit
- Help bring the Two Circles Spirit to life.
- Support recognition, communications, and Team Days.
What Great Looks Like
- Thinks strategically and solves complex organizational problems.
- Turns ideas into practical, scalable solutions.
- Comfortable analysing data, facilitating workshops, and presenting to senior leaders.
- Builds trusted relationships and influences through credibility.
- Looks for opportunities to improve rather than waiting to be asked.
- Background in Strategy, Consulting, Transformation, Organisational Development, People Strategy, or Operations.
- Excellent structured thinking, project management, and communication.
- High emotional intelligence and commercial awareness.
- A strong track record in developing & delivering company-wide, cross-functional L&D programmes.
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