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Performance Creative Strategist
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Location: Remote - open to candidates based in the UK, Brazil, Colombia, or Argentina
Reports to: Chief Growth Officer
The Role
We are hiring a Performance Creative Strategist to own the bridge between data and creative output across our paid social channels, primarily Meta and TikTok.
Your job is to ensure every ad we run is grounded in performance insight, not guesswork. You will analyse what is working, develop concepts and scripts designed to convert, brief creators and editors, and iterate relentlessly based on results.
You will work directly with the CGO and alongside media buyers, editors, brand and UGC creators. This is a hands-on, high-ownership role where your creative decisions will have a direct and measurable impact on customer acquisition cost, revenue, and growth.
What You Will Do
1. Data Analysis and Creative Performance
You will spend meaningful time inside ad platforms understanding what is working and why. This includes:
- Analysing performance metrics: hook rate, hold rate, CTR, CPA, ROAS, and thumb-stop ratio
- Identifying winning creative patterns: which formats, hooks, angles, and styles drive results
- Conducting creative audits to surface which customer pain points, product claims, and proof points resonate most
- Translating performance data into clear creative direction and testing priorities
The goal: turn numbers into creative decisions that improve acquisition efficiency.
2. Creative Ideation and Scripting
Once the data reveals opportunities, you design the next round of creative tests. This includes:
- Developing concepts and "disruptive ideas" for ad campaigns, grounded in buyer psychology and direct response principles
- Writing hooks, scripts, and calls to action using proven frameworks (problem/agitate/solve, AIDA, before/after, and others)
- Storyboarding content with clear visual direction: something engaging should happen every 2 to 3 seconds
- Developing creative angles aligned to the customer journey: cold audiences need different messaging to warm and returning buyers
- Generating a high volume of structured creative concepts designed to find winners, not just fill a calendar
The goal: produce a steady pipeline of testable creative ideas that give our media buying the fuel it needs to scale.
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3. Briefing and Creative Production
You act as the translator between strategy and production. This includes:
- Writing clear, detailed briefs for UGC creators, influencers, and editors, covering hooks, talking points, b-roll, and visual direction
- Reviewing drafts and providing specific feedback on pacing, text overlays, and storytelling
- Ensuring every asset aligns with the strategic intent behind it
- Building and maintaining a library of high-performing assets and reusable footage
- Coordinating across external agency partners and internal creative teams to provide direction on the best creative production source for maximum efficiency
The goal: turn strategy into content that can be produced quickly and consistently, without losing quality.
4. Testing Strategy and Iteration
You will own the creative testing roadmap. This includes:
- Designing structured tests that isolate single variables: hook A vs. hook B, angle X vs. angle Y
- Iterating on winning ads by refining hooks, pacing, messaging, or visuals
- Identifying drop-off points in video content and optimising accordingly
- Tracking competitor creative and emerging platform trends to keep our approach current
The goal: continuously improve creative performance through disciplined experimentation, not random output.
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What We Are Looking For
Experience and Skills
- 4+ years in creative strategy, performance creative, or paid social content roles (D2C or agency experience preferred)
- Strong working knowledge of Meta and TikTok ad ecosystems
- Demonstrated ability to analyse ad performance data and translate it into creative decisions
- A portfolio of direct-response ad concepts, scripts, or campaigns with measurable results
- Experience briefing UGC creators, influencers, or production teams
- Solid understanding of performance marketing metrics: ROAS, CPA, CTR, hook rate, hold rate
- Strong copywriting instincts, particularly for short-form, scroll-stopping content
Mindset
- You think like an operator, not a creative director. Performance comes first, aesthetics serve performance.
- You take ownership of outcomes, not just deliverables.
- You are rigorous about testing and honest about what the data says, even when it contradicts your instinct.
- You are curious about buyer psychology, not just creative trends.
- You are comfortable in a lean, fast-moving environment where you have real responsibility and real accountability.
- You care about the commercial result of your work, not just the creative output.
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