Nero
Performance Creative Strategist
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The Role
We are looking for a sharp, conversion-obsessed Performance Creative Strategist to own our direct-response video pipeline. Your sole mandate is to turn raw creator talent into high-performing, revenue-generating paid ad creative.
You will act as the director of our creative engine: coming up with product positioning angles, writing killer 3-second hooks, scripting UGC, briefing creators/editors, and analysing ad account metrics on Meta to scale winning ad concepts.
What You'll Do
- Direct-Response Strategy: Translate core product USPs, consumer psychology, and customer pain points into high-converting ad concepts, scripts, and visual briefs.
- Creator Briefing & Direction: Build tight, foolproof briefs for external creators, influencers, and UGC talent. You will direct them on hooks, messaging, visual pacing, and CTAs to ensure assets are built specifically to convert.
- Testing Frameworks: Own our creative testing pipeline on Meta/TikTok. Systematically test creative variables (e.g., 5 hook variations against 1 core body angle) to continuously improve Thumb-Stop Rates, CTR, and Hold Rates.
- Post-Production Direction: Work closely with video editors to turn raw creator footage into polished, high-converting paid social ads (adding captions, graphic overlays, audio hooks, and fast-paced edits).
- Performance Analysis: Work closely with the founder to analyse CAC, CPA, and ROAS. You’ll dissect what’s working in the ad account and use data to iterate on scalable "hit" ads.
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Who You Are
- A Growth Marketer First: You understand direct-response psychology, hook rates, visual contrast, customer personas, and what drives consumer action in the first 3 seconds of a scroll.
- A Master Brief Writer: You know how to give a creator exact direction on what to say, how to frame the camera, and how to act, without making the final ad feel forced or fake.
- Data-Informed: You don't make creative decisions based on "vibes" or vanity aesthetics. You care about conversion, hold rates, CPA, and efficiency.
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Requirements
- 2+ years of experience as a Creative Strategist, Performance Creative Lead, or Direct Response Specialist in a scaling DTC brand or high-volume performance agency.
- Proven track record of writing scripts and briefs that have directly scaled paid social budgets on Meta (Facebook/Instagram) and TikTok.
- Deep knowledge of paid social creative mechanics (Hook Rate, Hold Rate, Whitelisting, Spark Ads, A/B Angle Testing).
- Portfolio or case studies showcasing direct-response ad briefs, scripts, and the resulting performance metrics.
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