Nero
Performance Creative Strategist
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Reports to: Founder
Office Location: Manchester, Northern Quarter
Working arrangement: Full-time, Remote
About Nero
Nero is redefining performance wear by replacing synthetic gym wear with luxury, high-performance natural fibers.
About the Role
We are not building a mass-market gym brand, and we are not looking to flood feeds with 20-year-old fitness influencers doing gym selfies. Our customer base consists of high-agency, affluent customers who appreciate understated luxury alongside health-conscious optimization, from founders tracking longevity to couples exploring endocrine health, fertility, and the biological impact of synthetic fabrics/microplastics.
We are looking for a Performance Creative Strategist to act as the strategic architect of our paid creative engine. You will focus 100% of your bandwidth on customer psychology, angle discovery, direct response scripting, and creative performance analysis.
What You’ll Do
- Niche & Angle Exploration: Mine customer data, health research, and cultural discourse to develop unique direct response angles across distinct pockets (e.g., quiet luxury, longevity/biohacking, microplastics vs. natural fibers, endocrine/fertility health, executive performance).
- Direct Response Scripting & Briefing: Write comprehensive, conversion-focused briefs for creators and video editors. You will map out spoken audio, 3-second visual hooks, pacing, B-roll cues, and precise calls to action.
- Directing Creator Operations: Define the exact creator criteria and personas needed for each campaign, handing off sourcing targets to our creator operations support to keep your pipeline supplied with raw footage.
- Post-Production & Iteration Engine: Work directly with video editors to cut raw creator footage into high-converting paid social ads. Systematically test hook variations, pacing, visual overlays, and text hooks against winning body concepts.
- Ad Account Creative Analytics: Partner with media buying to analyze creative performance (Thumbstop Rate, Hold Rate, CTR, CPA, ROAS). Identify creative fatigue early and rapidly produce iterations on scaling assets.
- AI-Leveraged Strategy: Leverage modern AI tools to accelerate research, script variations, voiceover testing, and creative performance insights.
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What We’re Looking For
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- 2+ Years in Performance Creative Strategy: Direct experience concepting, scripting, and briefing paid social ads within a fast-growing DTC brand or performance marketing agency.
- Advanced Direct Response Acumen: Deep understanding of consumer psychology, scroll-stopping mechanics, problem-agitation-solution frameworks, and commercial storytelling.
- Angle Versatility: Proven ability to tailor creative hooks and messaging to sophisticated, affluent demographics rather than relying on generic fitness tropes.
- Data-Informed Decision Making: You don't optimize for vanity metrics; you analyze hold rates, hook rates, and CPA to decide what gets iterated and scaled.
- Deep Paid Social Mechanics: Expert knowledge of Meta and TikTok ad formats, whitelisting/Partnership Ads, aspect ratios, and visual native styling.
What We Offer
- Direct Autonomy: Full ownership of creative strategy working alongside the founder.
- Competitive Salary: Based on direct experience, with significant progression as the brand scales.
- Bonus Structure for performance
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