Untamed
Performance Creative Strategist (UGC)
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Location: London (Hybrid)
Reports to: Performance Creative Manager
About the Job
We’re looking for a Performance Creative Strategist to join our creator function, where UGC and influencer ads are a key part of our paid channel mix on Meta. This is a role for someone who understands what makes great performance creative work and knows how to get the best out of creators.
If you know what makes a creator brief perform, have a sharp eye for talent and good attention to detail, and are excited by turning creator content into scroll-stopping ads, this one’s for you.
About Us
At Untamed, we are on a mission to become Europe's leading pet brand, driving innovation in the $57 billion pet food industry's fastest-growing segment: cats. Since our launch seven years ago, we've delivered over 100 million meals to more than 500,000 cats across the UK, proving our product-market fit and scalability.
Your Role in Our Journey
Our Growth Team has earned a reputation for producing some of the best-performing creative in DTC. We’re now looking for a strategist who can help us brief creators at scale, while making sure every brief is matched to the right talent, script, persona and angle.
You’ll use performance data to decide what we brief next and own creative delivery from concept to final content. This is a hands-on individual contributor role, with scope to help shape how we scale the function.
You’ll report into our Performance Creative Manager, who sets the strategy and direction for the creator function, and work closely with our Influencer Marketing Executive, who manages creator relationships and commercial coordination. You’ll lead creative briefing and feedback, keeping them aligned.
What You'll Do
- Briefing: Write scripts and open briefs for both UGC creators and influencers, building on winning concepts in the ad account while leaving room for each creator’s own style.
- Creator Matching: Understand the strengths each creator brings and match them to the right briefs, scripts, personas and angles.
- Talent Sourcing & Handover: Find the right creators for specific briefs, focusing on who will drive performance rather than reach, and hand them over to our Influencer Marketing Executive to negotiate. Keep track of when whitelisting and partnership access is granted, so creator ads can go live without delay.
- Analysis: Dig into the ad account data yourself to understand which scripts, hooks, angles and creators are working. Review Meta spend, CAC and trials generated, and use test results to recommend what to brief, iterate or scale next.
- Ideation: Proactively research customers, competitors, category trends and new creator formats to develop original concepts and a prioritised testing plan.
- Feedback & Delivery: Review creator content with strong attention to detail, give clear, constructive feedback and keep briefs and revisions moving to agreed deadlines. Before anything goes live, check content in-house against the brief, brand guidance and approved claims, and flag any ASA/CAP or disclosure concerns for review.
- Editing: Edit creator content in CapCut, including testing new hooks, adding captions and music, and recutting footage into new variations. Help with statics in Canva or Figma where needed, and flag production needs early.
- Scaling & AI: Suggest tools and processes to help scale the function. Use AI to support research, ideation, briefing and analysis, checking the quality of its output. Keep creator briefs, content and results up to date in the team’s CRM and content workflows.
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What We're Looking For
- Typically 2-3 years of experience in creative strategy, UGC, influencer marketing or paid social, with the quality of your work and results carrying most weight.
- Experience creating creator or UGC ads for Meta, with examples of results and how you used them to improve the next round of creative.
- A strong instinct for what makes a creator brief perform, from hooks, script and visual style to the core structure of performance ads.
- Confidence using performance data to shape creative direction and priorities.
- Experience writing briefs and scripts, giving constructive feedback and taking creator content through to final delivery.
- A strong eye for talent and an understanding of how to match creators to angles.
- Strong attention to detail and the ability to work autonomously, taking ownership of a busy creative pipeline.
- Experience editing video in CapCut or similar editors.
- Enthusiasm about using AI to improve the quality and efficiency of your work.
- Willingness to learn and follow our brand and advertising compliance processes.
- Experience with DTC or subscription brands, TikTok, creator partnership ads, CRM tools, ASA/CAP guidance or statics in Canva or Figma would be beneficial, but is not essential.
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What Success Looks Like
- Clear briefs, matched to the right creators, producing usable content on time.
- A steady flow of original concepts and iterations ready for testing.
- Clear recommendations on what to brief next, grounded in performance data.
- Creator ads that earn more spend while working towards the team’s agreed CAC and trial targets.
- Accurate records and better use of tools and AI, helping us brief creators at scale.
We Offer Big Challenges, Big Growth and Big Perks
- We are offering a competitive salary dependent on experience.
- At Untamed, our commitment to health and happiness doesn’t end with cats: we actively invest in the growth and development of our people. From day one, you’ll have access to our ever-growing list of benefits:
- A gorgeous office in the heart of The Strand stocked with free coffee, tea, soft drinks, snacks and more.
- 25 days of annual leave, plus your birthday off and the ability to carry over days.
- A MacBook or PC and the technology you need to get set up.
- Private healthcare with dental and optical cover.
- A pension with employer contributions.
- An EMI options scheme so you can invest in the growth you build.
- Generous learning and development opportunities and budgets to further enhance your skills.
- £50 a month wellness budget/gym contribution.
- Paid charity days to support causes that matter to you.
- Free counselling and coaching through Spill and MoreHappi.
- Five working days of Peternity Leave to welcome a new pet to your home.
- A 28-working-day sabbatical after four years.
- Regular socials and team lunches.
- A free Untamed subscription for your furry friends.
- A collaborative and inclusive team in a fast-growing business.
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