We Are Hydrogen
Performance Lead
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About us
PA Media Group is the UK’s leading provider of trusted news, information and data services. For more than 150 years, we’ve played a central role in the UK media ecosystem.
Today, we’re evolving.
As the communications landscape shifts, we are building a more integrated, commercially focused marketing communications division, bringing together specialist brands including Mediapoint, Hydrogen and PA Media Assignments into one powerful, joined-up proposition.
About the opportunity
As Performance Lead, you are responsible for defining and leading performance-driven strategies that increase brand visibility, reach and measurable business outcomes across a range of clients and sectors.
- You oversee the integration of paid, owned and earned channels, with a particular focus on paid search, paid social and content discoverability.
- You ensure all activity is insight-led, performance-focused and aligned to client objectives.
- You act as the senior strategic lead across accounts, providing direction on how brands show up across search, social and wider digital ecosystems.
- Working closely with content, strategy, design and insights teams, you will ensure a cohesive approach to performance marketing and content distribution.
- You are accountable for driving continuous optimisation across channels, improving efficiency, effectiveness and return on investment.
- You will also play a key role in shaping agency capability, processes and go-to-market propositions in performance and discoverability.
- You will support new business activity, contributing strategic thinking and channel expertise to pitches and proposals.
What you’ll be doing
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- Lead the development and delivery of integrated performance and discoverability strategies across key client accounts
- Act as the senior strategic lead for performance marketing, providing direction and counsel to clients and internal teams
- Oversee paid media activity across paid search and paid social, ensuring campaigns are insight-led, optimised and aligned to wider communications strategies
- Define and evolve approaches to content discoverability across search, social and emerging digital channels
- Drive a test-and-learn culture, using data, experimentation and insight to continuously improve performance
- Collaborate closely with content and creative teams to ensure campaigns are optimised for visibility, engagement and conversion
- Analyse channel and campaign performance, translating complex data into clear, commercially valuable recommendations
- Lead client reporting and performance reviews, providing strategic insight and forward planning
- Establish scalable processes, tools and ways of working that improve efficiency and delivery quality
- Support new business activity through audits, strategic thinking and pitch contributions
- Identify opportunities for growth across existing accounts through performance marketing and discoverability improvements
- Contribute to agency thought leadership in paid media, search, social and digital discoverability
- Explore opportunities to integrate AI and automation into workflows and campaign optimisation
What we’re looking for
We’re looking for someone who thrives in a fast-moving, commercially focused environment and enjoys combining strategic thinking with hands-on performance expertise.
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You’ll bring:
- Strong experience in performance marketing, digital strategy or discoverability within an agency, consultancy or similar environment
- Deep expertise across paid search and paid social channels
- Strong understanding of discoverability, content optimisation and how brands build visibility across digital ecosystems
- Proven ability to develop integrated, performance-led strategies aligned to business and client objectives
- Excellent analytical skills, with confidence interpreting data and turning insight into action
- Experience working with performance and analytics tools such as Google Analytics 4, Looker Studio, Google Ads, Meta Ads Manager, SEMrush, Ahrefs or similar platforms
- Strong commercial awareness, with the ability to identify growth opportunities and improve return on investment
- Confidence presenting to clients and senior stakeholders, with strong communication and influencing skills
- Experience managing multiple client accounts and complex workstreams
- A proactive, curious mindset with an interest in innovation, AI and emerging digital trends
Why join us?
This is a rare opportunity to shape and lead the future of performance and discoverability within a growing, ambitious agency environment, with genuine influence across strategy, campaigns and commercial growth.
You can expect:
- Competitive salary
- Hybrid, flexible working – typically 3 days in the Glasgow office
- 25 days’ holiday plus options to buy more, alongside enhanced family leave
- Life assurance 4x salary
- Wellbeing and volunteering days to support you inside and outside of work
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