Kinetics Group
Performance Manager
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Kinetics Group
Sheraton Heliopolis
25/08/2025
30/09/2025
Full-time
3+ years of experience
Number of opening: 1
Bachelor’s degree in Marketing, Business, or related field.
Key Responsibilities
Campaign Strategy & Management
- Develop, execute, and manage paid advertising strategies across platforms such as Google Ads, Meta Ads, LinkedIn, TikTok, and programmatic networks.
- Optimize campaigns for KPIs such as conversions, ROAS, CTR, and CPA.
- Plan and manage ad budgets to ensure efficient spending.
Data Analysis & Reporting
- Track and analyze campaign performance using analytics tools (Google Analytics, Data Studio, etc.).
- Prepare weekly and monthly performance reports with actionable insights.
- Identify trends and growth opportunities through data-driven decision-making.
Cross-Functional Collaboration
- Work closely with creative teams to align ad creatives with performance goals.
- Coordinate with account managers to ensure client objectives are met.
- Collaborate with SEO, content, and design teams to improve overall campaign impact.
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Optimization & Testing
- Conduct A/B testing for ad creatives, targeting, and landing pages.
- Continuously optimize audience targeting, bidding strategies, and ad placements.
- Implement conversion tracking, pixel setups, and attribution models.
Market & Trend Research
- Stay updated with digital marketing trends, algorithm changes, and platform updates.
- Recommend innovative performance marketing strategies to stay competitive.
Requirements & Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 3 years experience in digital performance marketing or media buying.
- Proven track record of managing high-NetWorth ad campaigns.
- Strong analytical skills and experience with campaign management tools.
- Proficiency in Google Ads, Meta Business Suite, LinkedIn Ads, TikTok Ads, and Google Analytics.
- Excellent communication and presentation skills.
- Ability to work under pressure and meet deadlines.
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Skills
- Paid media strategy & execution
- Data analytics & reporting
- Budget management
- Conversion optimization
- A/B testing & experimentation
- Problem-solving and decision-making
- Team collaboration
Skills: Paid media strategy & execution, Data analytics & reporting, Budget management, Conversion optimization, A/B testing & experimentation, Strong knowledge of ad platforms and tracking tools, Problem-solving and decision-making, Team collaboration
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