Performance Marketer, EMEA

Pull, build end-customer demand

• Build and run direct end-customer campaigns (LinkedIn, email, gated content) that get compliance and security buyers to the point of asking their partner for SecureCall.
• Produce case studies and gated content that drive inbound capture, and route it back to the right partner.

Tools you will execute and administer

• HubSpot: own and operate the instance end to end, contacts, lists, sequences, workflows, lead scoring and pipeline reporting.
• SlateCX: administer as the primary lead-scoring and conversion layer on top of HubSpot for ABM target accounts and re-engagement sequences.
• LinkedIn Campaign Manager and Sales Navigator: build and run account-based paid campaigns against a pre-allocated campaign budget, separate from your retainer.
• Secondary tools as needed: Reddit Ads, Google Analytics, and enrichment tools such as ZoomInfo or BuiltWith.

Shared: reporting and coordination

• Coordinate lead handoff and MQL/SQL criteria with Sales and the Global Sales Operations Manager. Zoho CRM and any HubSpot-to-Zoho integration is owned entirely by Sales Operations.
• Report funnel performance weekly on spend and MQLs, monthly on MQL/SQL/pipeline with Sales, and quarterly in a business review with revised targets.

What we are looking for

Required

• 3+ years of hands-on B2B SaaS demand generation or performance marketing experience.
• Direct, campaign and operations level HubSpot experience: build a sequence, set up a workflow, configure lead scoring, read a pipeline attribution report without support.
• Experience running paid LinkedIn campaigns (Campaign Manager, Sales Navigator, account-based targeting) with measurable pipeline attribution; Reddit experience is a plus.
• Comfort defining and negotiating MQL/SQL criteria directly with a sales counterpart, and reporting funnel metrics to management. This role has no CRM administration.
• Demonstrated ability to build and run campaigns independently, without an agency or supporting team.

Strongly preferred

• Experience marketing into or through Cisco, Genesys, or a comparable UCaaS/CCaaS ecosystem, plus exposure to service-provider (white-label, multi-tenant) go-to-market models.
• Background in cybersecurity, compliance technology, contact centre technology, or enterprise SaaS infrastructure.

Not a fit if you are

• a fractional CMO or strategic advisor who will build frameworks and hand them to others to execute.
• a brand or awareness-focused marketer without a pipeline-generation track record.
• someone who defaults to hiring an agency, or needs a team or a large budget to produce results.
• someone looking to own CRM administration, this role is marketing execution only, Zoho CRM and any HubSpot-to-Zoho integration is owned by Sales Operations.

Why join SecurePII

• Fully remote role with flexible working arrangements.
• Direct access to leadership and sales, and the chance to shape how this function scales as SecurePII grows.

Engagement terms

This engagement is offered on an independent contractor basis. The individual engaged pursuant to this job description will be classified as an independent contractor and not as an employee of SecurePII Limited. Nothing in this job description or any resulting engagement agreement shall be construed to create an employer/employee relationship, a partnership, a joint venture, or any other form of association between SecurePII Limited and the contractor. Standard IP assignment, confidentiality and termination terms apply and will be set out in the contractor agreement.