Ecomnova
Performance Marketing Advisor (Fractional)
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About us:
Ecomnova is the business behind Appleyard London and Blossoming Gifts, two of the UK's leading online flower brands.
We're looking for an experienced Performance Marketing Advisor to support our in-house team as we continue to grow.
This is not a campaign management role.
We're looking for someone who enjoys coaching, challenging ideas and helping ambitious marketers become exceptional.
The Role:
You'll act as a trusted advisor to our Head of Marketing and Performance Marketing team.
Rather than managing campaigns yourself, you'll provide strategic guidance, identify opportunities and help us continuously improve our approach to customer acquisition.
Responsibilities
- Conduct regular reviews of our Google and Meta accounts.
- Identify opportunities to improve performance and profitability.
- Coach and mentor our in-house Performance Marketing Manager/Executive.
- Challenge campaign strategy and testing plans.
- Review attribution, reporting and measurement.
- Advise on Performance Max, Shopping and Meta best practice.
- Support planning for key seasonal trading periods including Valentine's Day, Mother's Day and Christmas.
- Keep the team informed of new platform developments and AI opportunities.
- Attend a monthly strategy session with the Managing Director and Head of Marketing.
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What we're looking for:
You'll probably have previously held roles such as:
- Head of Performance Marketing
- Performance Director
- Ecommerce Director
- Growth Director
- Paid Media Director
You'll have significant experience managing large ecommerce advertising budgets across Google and Meta and a strong commercial mindset.
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Just as importantly, you'll enjoy developing people and helping teams improve.
How we'd like to work together:
Initially we'd envisage:
- A comprehensive account review and strategic roadmap.
- Weekly or monthly sessions each month depending on scope.
- Quarterly in-depth performance reviews.
- Additional support ahead of major seasonal trading events.
This role is about building capability within our team rather than replacing it.
Why this role is different
We're not looking for an agency.
We're not looking for someone to log into Google Ads every day.
We're looking for an experienced ecommerce performance leader who enjoys sharing their knowledge, challenging thinking and helping build a best-in-class in-house performance marketing function.
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