Expedia Group
Performance Marketing Analyst
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At Expedia Group
At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.
Introduction to Team
We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travellers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.
At Expedia Group, we are revolutionizing travel through the power of technology. We work in an energizing environment to keep up with the ever-changing travel landscape. The opportunities to inspire travel for the global customer are endless. As one of Google’s top global advertisers, we at Expedia Group partner closely with a dedicated Google team to test and implement new marketing technologies before they are released to the rest of the global marketplace.
The SEM Campaign Management team partners with the Product & Technology teams to automate SEM account processes for all Expedia Group Brands and Lines of Business globally on Google, Bing, Yahoo Japan and Naver.
In this role on the SEM Campaign Management team, you'll work in an entrepreneurial environment and drive optimization of search marketing coverage processes globally, partnering with Product, Technology, Trading, Analytics and Data science teams to improve SEM accounts performance. If you are interested in being on the cutting edge of digital marketing and leveraging your project management and analytical skillset, this is the place for you. You'll get to join us in a harmonious and open space with other like-minded individuals. And you’ll score fantastic travel discounts while having all this fun!
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What you'll do
- Execute on the fundamentals of search marketing - we seek individuals who are passionate about SEM
- Manage and optimize SEM coverage processes
- Collaborate with the wider SEM team to ensure our keywords and ad copy pairing provide a seamless user experience from Google and other Engines to our site
- Look for ways to optimize and identify new improvement/growth opportunities
- Rapidly test and learn to drive overall campaign performance and influence global roadmap for the team
- Build ad hoc tools to streamline manual processes
- Provide automation teams with specifications for building automated solutions like tools and dashboards
- Collaborate with Partners (Google/Bing/Yahoo Japan/Naver), Product and Technology Teams to improve SEM products and influence prioritization
- Maintain internal/external relationships with the wider Marketing organization and Partners on strategic initiatives
Who you are
- Undergraduate degree in Mathematics, Science, Statistics, Analytics, Engineering, or any related technical field
- Strong quantitative, analytical skills, including data manipulation, and processing large amounts of data to understand trends and make decisions
- Experience in working with SQL and expertise in Microsoft Excel
- Demonstrated intellectual curiosity and interest in solving problems, particularly in understanding how consumers make decisions
- Excellence in implementation, attention to detail and strong organizational skills
- Ability to excel in a fast-paced environment
- Strong communication skills (written and verbal)
- No prior SEM experience required but preferred; must be interested in data-driven online marketing
- Fluent in English, additional language a plus
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Accommodation requests
Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.
About Expedia Group
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Important notice
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.
Equal Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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