Digital Tonic | Digital, eCommerce & Marketing Recruitment
Performance Marketing Director
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Digital Tonic and International eCommerce Group Partnership
Digital Tonic are working with a leading international eCommerce group as they appoint a Performance Marketing Director into a newly created role. This is a significant leadership opportunity, bringing together three established acquisition teams and shaping how the business responds to changing consumer behaviour, evolving search habits and the rapid impact of AI.
The Role
Reporting to the VP of eCommerce, you’ll take strategic ownership of the group’s paid and organic acquisition engine across SEA, SEO and organic discovery, and affiliate marketing. You’ll unite three specialist teams under one performance strategy, with direct reports comprising the leads of each channel and a wider team of approximately 15 people across the UK, Germany and remote locations.
- Strategic Ownership: Oversee the group’s paid and organic acquisition engine across SEA, SEO, organic discovery, and affiliate marketing.
- Team Leadership: Unite three specialist teams under one performance strategy.
- Direct Reports: Comprising the leads of each channel and a wider team of approximately 15 people across the UK, Germany, and remote locations.
- Budget Management: Own the blended acquisition P&L, setting investment priorities and ensuring spend, customer acquisition, ROAS, contribution, and long-term commercial value are considered collectively.
Key Responsibilities
- Blended Acquisition P&L: Manage an annual media budget reaching nine figures and activity operating across multiple EMEA markets.
- Paid Search Depth: A major priority will be leading the function through change. Competition, consumer demographics, and search behaviour are evolving quickly, particularly among younger audiences, while AI is reshaping how people discover and engage with brands.
- Leadership and Change Management: You’ll help the business respond by advancing its approach to automation, AI-led search, AI SEO, and GEO, working closely with senior colleagues responsible for AI and automation to turn emerging developments into practical commercial opportunities.
- Cross-Functional Collaboration: Partner closely with regional marketing leads, CRM, brand, social media, retention, PR, and eCommerce teams to ensure acquisition activity supports wider trading priorities.
- Agency and Partner Management: Oversee senior relationships with agencies, platforms, and technology partners, holding them to clear commercial standards while determining which capabilities should sit internally and where external expertise can add value.
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Skills & Experience
- Extensive Experience: Within performance or digital marketing, including senior leadership at Head of or Director level.
- Deep Expertise: In paid search, ideally developed before progressing into broader multi-channel performance leadership.
- Strategic Knowledge: Of SEO and organic discovery, including the changing impact of AI, AIO, and GEO.
- Affiliate Marketing Experience: Beneficial, although this is the lowest-priority channel within the remit.
- Leadership Experience: Proven track record of leading multiple specialist teams through experienced channel heads.
- Change Management: Strong examples of leading organisational, technological, or commercial change.
- Budget Management: Experience managing or overseeing annual paid media budgets of at least £20 million.
- Performance Marketing Ownership: Proven ownership of acquisition strategy, channel investment, and a blended performance marketing P&L.
- Commercial Knowledge: Strong commercial knowledge of ROAS, customer acquisition, contribution, attribution, incrementality, and channel economics.
- International Experience: Experience operating across multiple international markets, ideally within EMEA.
- Short-Term and Long-Term Balance: Ability to balance short-term revenue performance with sustainable customer and business growth.
- Automation and AI: Experience implementing or developing automation and AI-assisted approaches within performance marketing.
- Strategic Decision-Making: Confidence challenging specialists and making strategic decisions without needing to be the hands-on expert in every channel.
- Communication Skills: Exceptional executive communication and stakeholder-management skills.
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Benefits
- Competitive Salary: A very competitive salary that reflects your level of seniority.
- Bonus Scheme: Annual bonus scheme.
- Pension Provision: Comprehensive pension provision.
- Health Cash Plan: Health cash plan.
- Gym Discounts: Gym discounts, including a monthly contribution towards a gym of your choice.
- Employee Discounts: Generous employee discounts.
- Family Password-Management Account: Complimentary family password-management account.
Opportunity
More importantly, this is an opportunity to shape a newly created function within a major international eCommerce business. You’ll inherit established specialist teams, operate with a genuinely significant acquisition budget, and have the backing to develop how the organisation approaches search, discovery, automation, and AI at scale.
Working Model
The company operates a hybrid model requiring three office days per week. Candidates must be comfortable committing to this working pattern.
Sound Good?
Reach out to Stacey at Digital Tonic for the finer details.
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