SM92
Performance Marketing Lead
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Performance Marketing Lead
Please note: we are unable to offer visa sponsorship for this role.
About the company
SM92 is one of the fastest growing full-service marketing agencies based in the UK with an in-house team of 20+ marketing professionals, specialising in lead generation in a variety of sectors including care, franchising and private security. We're a young agency with big ambition and targets. As a small agency, you will be working in a fast-paced environment which will pull you into multiple areas of the business which require your support. This means you'll learn new skills and pick up experience a lot faster when compared to joining a larger agency.
About the role
Reporting to the Head of Performance Marketing, the Performance Marketing Lead will take day-to-day ownership of the Performance team, translating departmental strategy into clear priorities and ensuring consistently high-quality delivery across our client portfolio. This is a hands-on, player-coach role. You will lead and develop a multi-level team of Performance Executives while remaining involved in selected client accounts, technical problem-solving and performance strategy.
Key responsibilities include:
- Managing the team’s day-to-day workload, capacity and utilisation across competing client priorities.
- Identifying bottlenecks, delivery risks and resource gaps early, then agreeing clear actions to resolve them.
- Owning quality assurance processes, delivery standards and the early escalation of performance or client risks.
- Overseeing integrated performance activity across paid media, SEO, CRO, CRM and analytics.
- Ensuring campaigns are supported by clear measurement, structured testing and actionable insight.
- Acting as the first point of escalation for delivery issues, client concerns and account performance.
- Translating strategic direction into clear actions, ownership and deadlines for the team.
- Supporting team development through coaching, training, onboarding and effective delegation.
- Working closely with Account Management, Creative, Web and senior leadership to coordinate delivery.
- Improving team processes, documentation and the effective use of automation and AI.
- Remaining hands-on across selected accounts where senior technical or strategic input is required.
- Supporting the Head of Performance Marketing by taking ownership of operational delivery and acting as the team’s day-to-day decision-maker.
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About the person
Necessary experience
- At least five years’ experience working in a digital marketing agency.
- Proven experience overseeing full-funnel digital performance, including SEO, search advertising, paid social, display and video advertising, conversion rate optimisation and CRM.
- Experience managing the day-to-day delivery of a multi-level team, including experienced or senior practitioners.
- Experience allocating workload, monitoring capacity and utilisation, and resolving competing priorities.
- Experience owning quality assurance processes, delivery standards and early risk escalation.
- Ability to independently drive ad account performance and communicate results and recommendations to stakeholders.
- Strong understanding of digital tracking, analytics and conversion measurement, including implementation and quality checking.
- Experience developing structured testing plans and using findings to improve future activity.
- Proven ability to analyse data, identify the most important insights and turn them into clear actions.
- Experience handling challenging client conversations and performance escalations.
- Experience working cross-functionally with Account Management, Creative, Web and senior leadership.
- Strong copywriting and creative briefing skills, with the ability to develop and assess compelling campaign messaging.
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Platform experience
Essential:
- Google Analytics 4
- Google Ads
- Meta Ads Manager
- Meta Business Manager
- Google Search Console
- Ahrefs, Semrush or similar
- Google Tag Manager
- WordPress
- Microsoft Excel or equivalent spreadsheet tools
- Looker Studio or a comparable reporting platform
Desirable:
- Microsoft Ads
- HubSpot or a comparable CRM platform
- Microsoft 365
- Monday.com or a comparable work-management platform
- CRO or behavioural analysis tools
- Call-tracking or automation platforms
Character
- Ability to thrive in a performance-driven environment with a hunger to grow.
- Strong communication, organisation and prioritisation skills.
- A genuine interest in supporting the growth of the business and the team.
- Good interpersonal skills suited to a highly collaborative environment.
- Accountability, honesty and transparency.
- Confidence to make decisions, challenge constructively and address issues directly.
- Clear motivation to lead, develop and hold a team accountable for high-quality work and results.
- A calm, solutions-focused approach when priorities change or delivery pressure increases.
Work authorisation
United Kingdom (required)
What we offer
Job Type: Full-time, Permanent
Salary: £40,000–£45,000 per year
Location & hours: Monday to Friday; 4 days in-office (Warrington), 1 day from home
Benefits:
- Company events
- Company pension
- Performance-based progression
- Free on-site parking
- Private medical & dental insurance
- 5 Days Sick pay
- Weekly work from home day
- Flexible start and end times
- Cycle-to-work scheme
- Share options
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