Pivotal London
Performance Marketing Lead
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Performance Marketing Lead
£65,000–£85,000 + bonus + equity
Location: London (Hybrid – 4 days in office)
Our client is one of the UK’s most recognised digital marketplace brands, connecting millions of consumers with tens of thousands of professionals across the UK.
As the business continues to evolve its marketplace, they’re looking for a Performance Marketing Lead to help shape and scale paid acquisition across the Trade side of the platform.
This isn’t traditional enterprise B2B demand generation. It’s a high-volume, commercially focused acquisition role, requiring someone who understands the complete journey from paid media and lead generation through to CAC, conversion, lifetime value and ultimately revenue.
The Opportunity
- Take significant ownership of the Trade paid acquisition strategy
- Work across PPC, Paid Social, affiliates, remarketing and wider biddable channels
- Move beyond MQLs and optimise acquisition against real commercial outcomes
- Combine hands-on channel execution with input into longer-term strategy and investment
- Help diversify acquisition and reduce reliance on existing channels
- Build a structured test-and-learn roadmap across channels, audiences and partnerships
- Explore AI, automation and emerging acquisition opportunities
- Work closely with senior stakeholders across Marketing, Sales, Product, Finance and Data
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Responsibilities
- Own and optimise high-volume paid acquisition across PPC, Paid Social, affiliates and remarketing
- Develop channel plans aligned to wider Trade growth and commercial objectives
- Manage performance across the full funnel from acquisition through to conversion and gross sales
- Optimise against metrics including CAC, conversion, LTV and revenue
- Build forecasts and commercial cases for additional channel investment
- Develop a structured experimentation roadmap across channels, audiences and propositions
- Identify new acquisition channels and partnerships
- Monitor lead quality and identify opportunities to improve downstream sales conversion
- Partner with Sales, Product, CRM, Finance and Data to improve the acquisition journey
- Use data to identify performance opportunities and influence investment decisions
Your Profile
- Strong hands-on Performance Marketing / Paid Acquisition experience
- Experience across PPC, Paid Social and wider biddable channels
- Proven experience driving high-volume lead or customer acquisition
- Strong understanding of the funnel beyond lead generation, including CAC, sales conversion, LTV and revenue
- Commercially and analytically strong, with experience using data to drive decisions
- Comfortable with forecasting, unit economics and balancing growth against efficiency
- Ideally from a high-volume SME, B2B2C, marketplace, subscription or short-sales-cycle business
- Comfortable operating within a lean, fast-moving and changing environment
- Curious, proactive and able to bring new ideas and best practice into the business
- Keen to remain hands-on and operational
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This role is less suited to traditional enterprise SaaS marketers whose experience is predominantly focused on ABM, long nurture journeys and lengthy sales cycles.
How to apply
To apply for this outstanding opportunity, please contact Daniel Haymes at Pivotal for a confidential discussion on 07442871117 or email daniel@pivotallondon.co.uk.
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
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