Zilch
Performance Marketing Lead
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Performance Marketing Lead
Who we are
Zilch is a payment tech company on a mission to create the most empowering way to pay for anything, anywhere. Combining the best of debit, credit and savings, we give our customers the option to earn instant cashback or spread the cost of pricier purchases, completely interest free and with no late fees. Pretty great, right?
We started in 2018 with a small team and a big dream — to make credit accessible to all. Since then, we've achieved double unicorn status and taken on more than 5 million customers. There are some exciting projects coming up and we’ve got big growth plans.
The Role
The role reports to the Director of Performance Marketing and is responsible for driving incremental profitable user & transactional value (Gross Merchandise Value) growth via Performance Marketing channels, working collaboratively with the wider cross functional Growth team.
Day to Day Responsibilities
- Contribute to Performance Marketing Strategy across Paid Social, Paid App, Paid Search & Programmatic advertising channels and landing page optimisation, to drive profitable incremental user acquisition & retention, supporting the Director of Performance Marketing
- Own Performance Marketing targets & budgets for acquisition & retention, working closely with senior Marketing, Growth & Finance leadership on forecasting, planning & optimisation
- Proactively identify growth opportunities in existing & new channels, propose new initiatives to test, run experiments across creative, media buying and signals, report on outcomes and provide recommendations/iterative improvements
- Own Paid Social creative strategy and analysis, working closely with the in-house design team and external video agency to produce high-performing ads
- Hands on campaign planning, execution, optimisation & reporting
- Keep on top of latest performance marketing trends & tools to improve efficiency and impact of performance marketing, and wider marketing & design team
- Cross functional collaboration with wider marketing & design function, as well as data, product, engineering, sales, finance & risk teams to improve outcomes for customers, merchants & Zilch
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
We’re Looking for
- Proven performance marketer who is both strategic & hands-on, ideally in rapidly growing scale up environments with experience of managing multi-million pound annual budgets
- Significant Paid Social & Paid App advertising experience, especially with creative optimisation
- Experience in landing page & customer journey optimisation to ensure users have a cohesive experience and ultimately improve acquisition conversion rates
- Proactive, user-centric, commercially astute and data-driven approach to problem solving & identification of opportunities
- Experience with different experimentation / measurement techniques & tools in performance marketing to understand incremental impact of activity & spend
- Exceptional communication & stakeholder management, with the ability to summarise deeply technical & analytical topics to more strategic & commercial stakeholders
Specific required platform experience
- Meta Ads
- TikTok Ads
- Google Ads
- Bing Ads
- Apple Search Ads
- Google Analytics
- AppsFlyer
Productivity tools
- Microsoft Office suite
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Desirable but not essential
- Programmatic (Display & Video) and / or fintech industry experience
- Use of AI to improve performance marketing workflows and performance (e.g. creative production & optimisation, identification of industry trends, reporting & recommendations)
Benefits
Compensation & Savings
- Pension scheme
- Death in Service scheme
- Income Protection
Permanent employees enjoy access to our Share Options Scheme.
- 5% back on in-app purchases
- £200 for WFH Setup
Health & Wellbeing
- Private Medical Insurance including:
- GP consultations (video, telephone or face-to-face)
- Prescribed medication
- In-patient, day-patient and out-patient care
- Mental health support
- Optical, dental & audiological cover
- Physiotherapy
- Advanced cancer cover
- Menopause support
Employee Assistance Programme including:
- Unlimited mental health sessions
- 24/7 remote GP & physiotherapy
- 24/7 helpline for emotional & practical support
- Savings & discounts on everyday shopping
- 1:1 personalised well-being consultations
- Gym membership discounts
Family Friendly Policies
- Enhanced maternity pay
- Enhanced paternity pay
- Enhanced adoption pay
- Enhanced shared parental leave
Learning & Development
- Professional Qualifications
- Professional Memberships
- Learning Suite for e-courses
- Internal Training Programmes
- FCA & Regulatory training
Workplace Perks
- Hybrid working: office-based Monday, Wednesday, and Thursday; remote working Tuesday and Friday
- Casual dress code
- Workplace socials
- Healthy snacks
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills