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Performance Marketing Lead - Specialist Media Agency
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Performance Marketing Lead – Specialist Media Agency
Location: Central London (Hybrid – 2 days in office)
Salary: Up to £55,000
The Company
A specialist media agency helping ambitious brands connect with audiences in meaningful ways through data-led media planning, buying and performance marketing.
Part of a multi-award-winning integrated creative group, the agency combines the agility of a boutique with the expertise, creativity and commercial focus of a broader agency network - giving clients access to genuinely joined-up thinking across performance, creative, content and communications.
What sets them apart is their approach to data. Without a large in-house analytics team, they make smarter decisions through deep persona segmentation, AI-powered ICP modelling, incrementality and holdout testing, and a suite of dynamic personalisation tools.
It's a rigorous, commercially-minded way of working that prioritises what's actually driving revenue over surface-level platform metrics.
With a strong pipeline of inbound work and clear ambitions to grow, they are now looking for a senior performance marketing leader to take the discipline to the next level.
The Role
This is an opportunity for a Performance Marketing Lead to own and evolve the agency's performance marketing offering across paid search, paid social and digital channels.
Reporting into senior agency leadership, you will be responsible for designing and delivering best-in-class performance strategies for clients - hands-on in platform, as well as leading and mentoring the small but growing performance team around you.
This role demands someone who is technically sharp and strategically credible - someone who can translate data into commercial decisions, pivot when something isn't working and present confidently to clients without relying on vanity metrics.
You'll be a farmer rather than a hunter: building deep, trusted client relationships and developing strategic solutions that drive measurable business outcomes.
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The CEO leads on new business development. Your job is to make it happen and make it work.
Responsibilities
- Lead the development and execution of integrated performance marketing strategies across paid search, paid social, display, video and emerging digital channels
- Be hands-on in platform - actively managing and optimising campaigns across Meta, TikTok, Google and YouTube, not just overseeing others doing so
- Drive incrementality and holdout testing to understand true campaign impact and shape smarter media decisions
- Use data aggregation and attribution tools to move beyond platform metrics and focus on genuine commercial outcomes - ROAS, revenue and bottom-line impact
- Act as a trusted strategic advisor to clients, presenting recommendations with confidence and clarity
- Identify opportunities for account growth and lead the development of performance propositions for existing clients
- Lead, mentor and develop performance marketing talent within the team
- Collaborate with creative, planning and client services teams to deliver integrated, commercially effective solutions
- Contribute to new business pitches and agency growth initiatives
- Stay ahead of platform developments, emerging tools and industry trends - including AI-powered ad formats and dynamic personalisation capabilities
Who Are You
- A senior performance marketing professional, operating at senior manager, team lead, head of department or equivalent level - ideally agency-side
- Hands-on and active in platform - comfortable working directly in Meta, TikTok, Google Ad Manager and YouTube, not just leading others to do so
- A proven track record of designing and implementing performance strategies that drive measurable commercial results - you talk in ROAS and revenue, not clicks and impressions
- Experience pivoting strategies that weren't working - you can identify what's wrong, make the call and fix it
- Strong knowledge of incrementality testing, holdout methodologies and attribution frameworks - tools such as Polar, Triple Whale, Fosfer or similar would be a genuine advantage
- Familiar with GA4, Data Studio and performance aggregation platforms
- Commercially aware, with experience managing significant media budgets and translating spend into bottom-line impact
- A clear, confident communicator - client-ready, considered and credible without being a big-room schmoozer
- A team leader who develops people to think critically, not just to replicate your approach
- Entrepreneurial and hungry - excited by the opportunity to shape and grow a performance function within an ambitious, fast-moving agency
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Why Join?
- A rare opportunity to own and shape a growing performance marketing function within a specialist, commercially-driven agency
- The backing and broader capabilities of a multi-award-winning creative group, without losing the agility and pace of a boutique
- A sophisticated, data-led approach to performance that goes well beyond standard paid media delivery
- High autonomy, strong senior visibility and the chance to make a meaningful mark on the agency's growth
- A genuine mix of performance, creative and content thinking - with direct access to studio and creative capabilities to amplify your work
- Strong inbound pipeline and a CEO who opens the doors - your job is to walk through them and deliver
Salary: Up to £55,000
We are an equal opportunity employer. We value inclusivity and diversity, believing it creates a better working world. We love to see applicants from all different backgrounds and hire based on skills and potential, not solely on prior experience. Qualified applicants will receive consideration for employment without regard to age, disability, gender perception or identity, marital status, pregnancy or maternity, race or ethnicity, religion or belief, sex, or sexual orientation. If you require any accessibility support, please let us know how we can improve your experience.
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