Growth & Company
Performance Marketing Lead
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We’re partnering with a well-funded, pre-launch consumer healthcare startup building a new approach to proactive and preventative healthcare.
The business is building a membership-led healthcare experience centred around ongoing health assessments and personalised support based on an individual’s results.
The Role
We’re looking for a Performance Lead to build the paid growth engine from the ground up. This is a senior, highly hands-on role for someone who wants significant ownership rather than simply managing an established acquisition machine. You’ll work closely with the growth leadership team to shape their performance strategy, build out Meta from zero and establish the systems, testing frameworks and creative processes that allow us to scale efficiently. Meta will be the initial priority, but this isn't a traditional paid media role. Their approach to growth will be heavily creative, creator and influencer-led. The business is already developing partnerships with creators to tell it’s story, and you’ll play a key role in turning those partnerships and customer insights into high-performing acquisition campaigns.
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You’ll need to be equally comfortable thinking about CAC, attribution and funnel performance as you are discussing hooks, concepts, UGC and why one piece of creative is outperforming another.
What You’ll Own
- Build and scale their paid acquisition strategy from the ground up, with an initial focus on Meta.
- Own campaign strategy, execution, optimisation and performance.
- Develop a rigorous creative testing and experimentation framework.
- Work closely with creators, influencers and the wider creative team to turn ideas into high-performing ads.
- Use performance data to inform creative strategy, messaging and future concepts.
- Own performance across the end-to-end customer journey.
- Monitor CAC, conversion, ROAS, LTV and other key growth metrics to understand where the biggest opportunities lie.
- Identify and test new audiences, propositions, landing pages and acquisition channels.
- Build the processes and foundations needed to scale paid acquisition as the business grows.
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What We’re Looking For
- Strong experience scaling Meta.
- A track record of owning meaningful performance marketing budgets and delivering efficient customer acquisition.
- Deep understanding of the end-to-end funnel, from creative and media buying through to landing pages, conversion and retention.
- Strong creative instincts and an understanding of what makes performance creative work.
- Experience building and running structured creative testing programmes.
- Highly analytical and confident making decisions based on performance data.
- Comfortable operating in a zero-to-one environment where the playbook hasn't already been written.
You’ll Thrive Here If
You want genuine ownership. You enjoy taking something from zero to one more than inheriting a mature marketing machine.
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