Rail Delivery Group
Performance Marketing Manager - (12 Month FTC)
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Closing Date for Applications
11th September 2026
Salary Range
38,162 - 45,000 per annum
What is the purpose of this job?
We’re looking for a Performance Marketing Manager to oversee always-on acquisition activity for Railcards and National Rail 2FOR1 offers, ensuring campaigns maximise return on investment and contribute to business growth.
The Performance Marketing Manager will act as the day-to-day lead for our media agency, ensuring campaigns are delivered effectively across Paid Search, Paid Social, Display, and Affiliate channels, with a focus on continuous optimisation and delivering measurable results.
What can I expect to do in this job?
- They will analyse campaign and website performance data, identifying trends, opportunities, and actionable insights to improve future activity.
- They will also produce performance reporting using agency data and internal analytics tools, translating complex information into clear recommendations for stakeholders.
- The successful candidate will take ownership of performance marketing budgets and results, working closely with agency partners and internal teams to drive continual improvement and deliver against agreed KPIs.
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The ideal person will be:
- Self-motivated with proven experience of media agency management and a working knowledge and understanding of Paid Search, Paid Social, Display, and Affiliate Marketing.
- It is essential you can demonstrate experience or competence of:
- Use knowledge and expertise acquired through professional qualification or past work experience to develop, implement, and evaluate performance marketing plans, delivering to agreed objectives.
- Work with agencies to define media plans from briefing to delivery, providing direction on tactical optimisations.
- Stakeholder management: communicate effectively and frequently with multiple stakeholders, including media agencies, marketing teams internally and externally, and suppliers.
- Measure, monitor, and report marketing results and impact with insightful key learnings.
- Experience of Google Analytics (GA4) or other digital analytics platforms would be advantageous but is not essential.
- Strong understanding of performance marketing metrics including CPA, conversion rate, ROAS, CTR, and revenue contribution, with the ability to assess channel performance and recommend improvements.
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Why Work for RDG?
We offer a highly competitive package, including:
- 75% discount on rail travel (for work and leisure), plus international rail discounts
- 30 Days annual leave (plus buy/sell options and additional leave for key life events)
- Two Personal Development Days are granted to employees annually
- Interest-free Season Ticket Loan for commuting costs
- Enhanced family leave – 30 weeks full pay for maternity, adoption, surrogacy, and shared parental leave
- Pension scheme – up to 8.64% employer contribution
- Subsidised Private Medical Insurance (Vitality PPP) and Health Cash Plan (Healthshield)
- Access to our flexible benefits portal - a central hub for accessing retail discounts, shopping, dining, travel, and entertainment perks
- Flexible working arrangements available
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