Lifecycle & Retention

• Build onboarding and lifecycle campaigns that improve activation, engagement, and renewal.
• Develop email and CRM journeys for different stages of the customer lifecycle.
• Identify behaviours linked to retention and use them to improve the product and communications.
• Develop churn-reduction, renewal, and win-back campaigns.
• Identify opportunities to increase member Lifetime Value.

Performance & Analytics

• Track and report key growth metrics including:
  • Customer Acquisition Cost
  • Return on Ad Spend
  • Conversion rate
  • Cost per registration
  • Registration-to-Premium conversion
  • Lifetime Value
  • Retention and churn
  • Payback period
• Analyse performance by channel, audience, creative, and cohort.
• Build clear dashboards and turn performance data into actions.
• Forecast acquisition performance and budget requirements.
• Ensure accurate tracking, analytics, and attribution are in place across the funnel.

About You

We’re looking for someone highly commercial, analytical, and comfortable being accountable for measurable growth. You’ll ideally have 3–5 years of experience in performance, growth, or digital marketing.

You should have:

• Proven growth impact within a direct-to-consumer, subscription, e-commerce, or digital product business.
• Hands-on experience running Meta and Google Ads.
• Experience owning and managing paid media budgets.
• Strong understanding of Customer Acquisition Cost, Return on Ad Spend, Lifetime Value, conversion, and retention.
• Experience building and optimising digital acquisition funnels.
• Experience improving registration, sign-up, or subscription conversion journeys.
• Strong understanding of conversion rate optimisation and experimentation.
• Experience using performance and customer data to make commercial decisions.
• Confidence with analytics, tracking, and attribution.
• The ability to combine strategy with hands-on execution.
• A proactive attitude and strong ability to get stuff done.

Nice to Have

• Experience growing a subscription or membership product.
• Experience launching a new paid consumer product.
• Experience working closely with product and development teams.
• Lifecycle or CRM marketing experience.
• TikTok Ads experience.
• Google Analytics, Tag Manager, or product analytics experience.
• Experience developing paid social creative and testing frameworks.
• Experience within travel, skiing, outdoor sports, or another enthusiast-led category.
• A genuine passion for skiing or snowboarding.

Why Join Snomad?

You’ll be joining at a point where the foundations are in place, but there is still huge scope to shape how we grow. You’ll have the opportunity to:

• Take ownership of a brand-new subscription product.
• Build the acquisition, conversion, and retention engine from an early stage.
• Influence both marketing and product decisions.
• Work with an established and rapidly growing audience.
• Run experiments and see the commercial impact of your work quickly.
• Work directly with the founder and have real influence over Snomad’s next stage.
• We’re a small team, so this role will suit someone who enjoys autonomy, moves quickly, and wants their work to have a visible impact.

Salary & Location

• £40,000–£60,000, depending on experience.
• Permanent, full-time role.
• Based in our Twickenham office, around five minutes from the station.
• Significant autonomy and ownership.
• Potential for team ski trips depending on company performance.

To Apply

Please apply through our Snomad careers page with:

• Your CV
• A short cover letter explaining why you’re a great fit for the role
• Examples of the growth impact you have delivered in previous roles
• Your favourite place to ski or snowboard and why

We’re particularly interested in candidates who can demonstrate, with numbers, how they have improved acquisition efficiency, conversion, or customer growth.