dSb Recruitment Consultancy Ltd.
Performance Marketing Manager
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Are you a performance marketer who thrives on scaling profitable campaigns, making data-driven decisions, and driving measurable commercial growth?
My client, a fashion forward footwear brand, is looking for a Performance Marketing Manager to take full ownership of their paid acquisition strategy across Meta, Google, and TikTok, with the opportunity to help shape future growth across additional channels. This is a hands-on role with real commercial impact, working closely with senior leadership to drive customer acquisition, revenue growth, and profitability.
You’ll own the brand's paid media performance across the business, including:
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- Building, launching, and optimising campaigns across Meta, Google, and TikTok
- Scaling customer acquisition while maintaining efficiency targets
- Managing significant advertising budgets and forecasting spend
- Analysing performance metrics including ROAS, POAS, MER, CAC, and NC-CPA
- Developing creative testing frameworks that improve campaign performance
- Working closely with creative, e-commerce, and inventory teams to maximise commercial results
- Ensuring accurate tracking, attribution, and reporting across all paid channels.
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You must have:
- 3–5+ years’ experience in paid media within an e-commerce, retail, fashion, or DTC business
- Strong expertise in Meta Ads Manager, Google Ads, Google Merchant Centre, and GA4
- Experience managing TikTok Ads
- A proven track record of scaling profitable campaigns and delivering revenue growth
- Excellent analytical and commercial skills with the ability to turn data into actionable growth strategies
- Experience with Shopify (essential)
- Experience with Triple Whale or similar attribution platforms (desirable).
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