• Performance Marketing

  • Manage our performance marketing agency and other acquisition partners ensuring they deliver against agreed objectives.
  • Oversee the day-to-day performance and optimisation of paid acquisition activity across relevant channels.
  • Lead the restructure of paid search around parent needs and intent (sizing, outgrown bikes, exchange) rather than subscription terms.
  • Review campaign plans, media spend, targeting, creative and results, constructively challenging agency recommendations where appropriate.
  • Track customer acquisition cost, conversion, return on advertising spend and other key measures of performance.
  • Focus acquisition activity on acquiring high-quality, sustainable customers rather than simply driving volume.
  • Work closely with the content team to develop strong campaign propositions, briefs and creative testing plans.
  • Identify opportunities to improve landing pages and customer journeys.
  • Ensure learning from campaigns and tests is documented and applied to future activity.

• Commercial Performance & Data

  • Own day-to-day reporting on acquisition KPIs, including CAC, conversion, ROAS, payback and customer value.
  • Partner closely with Finance and Data to understand acquisition economics and profitability.
  • Analyse performance by channel, audience, campaign, proposition and market.
  • Develop robust forecasting and scenario planning for acquisition performance for the Marketing Director and wider business
  • Ensure performance data is accurate, accessible and used consistently in decision-making.
  • Present findings and recommendations clearly to both marketing specialists and wider business stakeholders.

Requirements

About You

You'll be an experienced performance marketer who combines channel knowledge with strong commercial and analytical judgement.

You'll bring:

• Relevant experience in performance marketing, customer acquisition or growth marketing within a consumer-focused business or agency.
• A strong understanding of paid acquisition channels and how they work together within the customer journey.
• Experience managing performance marketing agencies or external partners.
• A track record of improving acquisition performance while maintaining commercial discipline.
• Strong analytical and commercial skills, with the ability to translate data into practical recommendations.
• Experience developing and evaluating campaign tests across audiences, creative, propositions or channels.
• Experience managing a multi-channel, multi-market budget of £1m+, including making investment recommendations
• A test-and-learn mindset and genuine curiosity about what drives customer behaviour.
• Strong stakeholder management and communication skills.
• Experience working across multiple markets, ideally including Germany is desirable.

What Success Looks Like

In your first 12 months, you will have:

• Delivered the acquisition plan in the UK and Germany hitting targets and establishing ways of working for future growth.
• Improved the efficiency and predictability of customer acquisition.
• Established clear acquisition KPIs and reporting.
• Built an effective and accountable relationship with our performance marketing agency.
• Developed a structured programme of testing across channels, audiences, propositions and creative.
• Identified and scaled the strongest acquisition opportunities.
• Improved collaboration between Marketing, Data, Product, Finance and Commercial teams.

Benefits

Why BikeClub?

You'll be joining a business with a clear purpose, a genuinely different proposition and significant opportunity to grow.

This is an opportunity to have a meaningful impact on the next stage of Bike Club's growth, while helping build a more sustainable way for families to access children's bikes.