Iconic Hotels & Resorts
Performance Marketing Manager
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About Iconic Hotels & Resorts
Iconic Hotels & Resorts is a collection of distinctive luxury properties, each with its own identity, storytelling, and guest experience. We're looking for a hands-on, commercially focused Performance Marketing Manager to lead paid media performance and gift voucher growth across the collection.
Role Overview
Working with the Head of Digital, Revenue Management, and hotel commercial teams, you'll turn hotel priorities, need periods, and seasonal opportunities into campaigns that grow direct bookings and profitable revenue.
What You'll Do
- Plan, build, and optimise full-funnel paid campaigns across Google Ads, Microsoft Advertising, Meta, hotel metasearch, LinkedIn, and Expedia TravelAds.
- Drive demand for rooms, spa, restaurants, weddings, meetings and events, memberships, and gift vouchers.
- Translate occupancy forecasts, booking windows, and revenue priorities into actionable media plans.
- Own annual and monthly budgets, spend pacing, and the ad spend calendar across properties, channels, and markets.
- Own the collection's digital gift voucher strategy, from always-on activity to festive, Black Friday, and seasonal gifting campaigns.
- Produce clear weekly and monthly reporting, using AI-powered tools to automate analysis and surface opportunities.
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What We're Looking For
- Proven performance marketing experience, ideally in hotels, travel, or luxury hospitality.
- Strong hands-on experience with Google Ads, Microsoft Advertising, and Meta Ads Manager.
- Practical experience with hotel metasearch and travel media, ideally Google Hotel Ads and Expedia TravelAds.
- Confidence managing significant multi-brand or multi-property budgets, including forecasting and pacing.
- Excellent analytical capability across GA4, Looker Studio, and spreadsheet-based reporting.
- Strong understanding of conversion tracking, attribution, consent, feeds, and campaign taxonomy.
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Why This Role?
This is an opportunity to make a visible commercial impact across a varied luxury hotel collection. You'll help shape channel strategy, improve how investment is planned and measured, introduce smarter AI-enabled reporting, and enable hotel teams to respond quickly to changing demand.
It will suit someone who enjoys being close to the detail - building, testing, and optimising campaigns - while also owning budgets and presenting recommendations to senior stakeholders.
Inclusive Environment
Iconic Hotels & Resorts is committed to creating an inclusive environment for all employees and applicants.
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