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Performance Marketing Manager
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Performance Marketing Manager | Beauty Retailer
London office, 5 days a week
£65,000 + Benefits
Are you a hands-on performance marketer who wants full ownership of paid acquisition, not just a seat coordinating an agency?
We're partnering with a fast-growing, ambitious beauty retailer to find a Performance Marketing Manager to own paid acquisition end to end across Google Ads and Meta, spanning both UK and US markets.
This is an opportunity to be the person actually in the accounts setting strategy, building and optimising campaigns yourself and owning new-customer growth as the business's number-one commercial priority.
The Role
You'll own paid acquisition end to end across UK and US sites, working closely with the in-house designer and wider team to turn strategy into measurable growth.
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- Own strategy, structure, budgets and daily optimisation across Google Ads (Search, Shopping, Performance Max) and Meta, for UK and US
- Grow new-customer acquisition, balancing brand vs non-brand and prospecting vs retargeting
- Brief and iterate creative with the in-house designer, grounded in what converts
- Own conversion tracking integrity across GA4, GTM, Meta pixel/CAPI and Shopify, treating Shopify as the source of truth
- Report weekly on the KPIs that matter: new-customer revenue share, brand vs non-brand, blended and channel ROAS/CAC
What We're Looking For
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Your very own career expert that helps elevate your application to the next level.
- 4+ years hands-on in Google Ads and Meta yourself (not briefing an agency), for a DTC/ecommerce business
- Strong in GA4 and GTM; sceptical of platform attribution and able to spot when the data is lying
- Shopify experience
- Clear, direct communicator who explains performance without jargon
- Experience in premium beauty, skincare or luxury DTC would be advantageous
- Experience launching or scaling a new market (especially the US) would be advantageous
Interested?
If you're looking for a hands-on performance marketing role where you can own the strategy and the execution, and help drive new-customer growth for an ambitious, growing beauty retailer, we'd love to hear from you.
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