Barclays
Performance Marketing Manager - BPL
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Job Description
Purpose of the Role
To develop, deliver and maintain a results-driven approach to digital marketing, to effectively acquire customers. Manage and optimise the conversion journey through paid (including PPC and Affiliates) and organic channels.
Accountabilities
- Development and implementation of performance marketing strategies aligned with business goals. To include identification of target audiences, establishment of campaign objectives, and selection of appropriate marketing channels.
- Planning, execution and optimisation of activity across various traditional and digital channels (including paid and affiliates) where relevant, including establishment of campaign budgets, monitoring of performance metrics, and implementation of data-driven optimisations to improve ROI.
- Analysis of campaign performance data and insights, and preparation of regular reports to evaluate the effectiveness of activity.
- Optimisation of marketing channels, including landing pages, user journeys, and conversion funnels to improve conversion rates of marketing campaigns (CRO).
- Management of performance marketing budget, ensuring efficient allocation of resources, including monitoring of campaign costs, negotiation of contracts with vendors, and optimisation of spending to achieve marketing objectives.
- Stay updated on competitive trends, marketing technologies and tools to enhance campaign efficiency, where appropriate.
Analyst Expectations
- To perform prescribed activities in a timely manner and to a high standard consistently driving continuous improvement.
- Requires in-depth technical knowledge and experience in their assigned area of expertise.
- Thorough understanding of the underlying principles and concepts within the area of expertise.
- They lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources.
- If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are:
- L – Listen and be authentic
- E – Energise and inspire
- A – Align across the enterprise
- D – Develop others
- OR for an individual contributor, they develop technical expertise in work area, acting as an advisor where appropriate.
- Will have an impact on the work of related teams within the area.
- Partner with other functions and business areas.
- Takes responsibility for end results of a team’s operational processing and activities.
- Escalate breaches of policies / procedure appropriately.
- Take responsibility for embedding new policies/ procedures adopted due to risk mitigation.
- Advise and influence decision making within own area of expertise.
- Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct.
- Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisations products, services and processes within the function.
- Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
- Make evaluative judgements based on the analysis of factual information, paying attention to detail.
- Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents.
- Guide and persuade team members and communicate complex / sensitive information.
- Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.
- All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.
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Join us as a Performance Marketing Manager
Where you will play a key role in building and scaling Barclay’s acquisition capability. Working closely with the VP of Performance Marketing, you will help translate marketing investment into measurable commercial outcomes through performance insight, agency management, reporting, experimentation, and conversion optimisation. This role will combine analysis, commercial awareness, and operational excellence.
Whilst the VP will provide strategic direction, you will act as a critical operational partner, staying close to campaign performance, data, agency delivery, and day-to-day execution to ensure activity drives business results. You will work closely with our media agency, supporting brief development, reviewing performance, identifying risks and opportunities, ensuring marketing activity remains aligned to commercial targets. While media planning and buying sit with the agency, you will play an important role in guiding conversations, evaluating performance, and maintaining a clear focus on customer acquisition efficiency.
To be successful, you should have:
- Experience in digital marketing, performance marketing, growth marketing, acquisition marketing, paid media, or a related field, typically gained over 3-5 years.
- Demonstrable experience supporting and optimising digital marketing campaigns, including areas such as paid search, PPC, paid social, lead generation, demand generation, customer acquisition, or performance marketing.
- Experience working collaboratively with external agencies or delivery partners to execute and improve digital marketing activity.
- Considerable understanding of digital marketing performance metrics and optimisation techniques, including conversion rates, marketing funnels, attribution, forecasting, testing and experimentation, performance reporting, analytics, and return on investment (ROI).
- Ability to interpret performance data, generate actionable insights, and make recommendations to improve commercial outcomes.
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Some other highly valued skills may include:
- Experience in performance, growth, or digital marketing.
- Commercial acumen with the ability to translate data into actionable insights and compelling performance narratives.
- The ability to take responsibility for and support initiatives, whilst delivering results in ambiguous or evolving situations.
- A proactive and solution-focused approach to continuous improvement.
You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.
This role will be based in London, however applications from Northampton will also be considered.
Barclays’ payments acceptance business
Provides critical infrastructure to the UK economy, processing billions of pounds of payments annually for both small businesses and domestic and international corporate clients.
In April 2025, we announced a long-term partnership with Brookfield Asset Management to grow and transform the payments acceptance business by broadening the range of services offered, enhancing the experience for both existing and prospective clients. Leveraging extensive client relationships and deep experience of UK payments, we will create an environment of continuous innovation - activated by Brookfield’s global private equity expertise in payments, technology, operational transformation and corporate carve-outs - to ensure the business is strategically positioned for long-term growth.
Barclays will invest approximately £400m in the new business, the majority of which will be incurred during the first three years. Performance-linked incentives will drive greater alignment between the partners, underpinning the long-term commitment to the transformation. Barclays and Brookfield will work to create a standalone entity over time, continuing to use the Barclaycard Payments (BPL) brand and acting as the sole payments acceptance services provider to Barclays’ clients for a minimum of ten years.
For more information on our partnership with Brookfield, please visit Barclays.com.
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