Perfect Shutters
Performance Marketing Manager
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Performance Marketing Manager
Perfect Group is hiring a Performance Marketing Manager to take hands-on ownership of Google Ads and Meta Ads across our complete portfolio of home-improvement brands. This is first and foremost a lead-generation role, with responsibility for substantial media budgets and clear accountability for the quality and commercial outcome of the opportunities created.
You will plan, build and optimise campaigns directly, improve the journey from advert to enquiry or booking, and connect performance to qualified leads, home visits, orders and revenue. Alongside paid acquisition, you will bring strong CRO expertise and practical e-commerce experience that can support future opportunities across the group.
About Perfect Group
Perfect Group is a family-led North West home-improvement business with more than 30 years of specialist heritage. Our portfolio includes Perfect Shutters, Perfect Blinds, Perfect Bedrooms, Perfect Bathrooms, Perfect Kitchens, Perfect Outdoors and Perfect by Design. We combine craftsmanship and thoughtful customer service with an ambitious approach to marketing, data and technology.
What you will do
- Own the lead-generation strategy and day-to-day management of Google Ads and Meta Ads across Perfect Group brands.
- Control substantial budgets by brand and channel, maintaining disciplined pacing and clear accountability.
- Identify waste and recommend how budget should be allocated across brands using commercial evidence.
- Develop campaigns around each brand's customers, products, locations, service areas, showrooms and growth priorities.
- Use lead quality, home visits, orders and revenue to inform optimisation decisions for each brand.
- Establish consistent group standards for conversion tracking, campaign naming, UTMs, call tracking and CRM feedback.
- Own CRO testing across adverts, landing pages, forms, booking journeys, copy, offers and calls to action.
- Use e-commerce experience to help identify and assess future direct-to-consumer opportunities.
- Provide clear weekly reporting by brand and practical monthly recommendations across the portfolio.
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What we need from you
- At least four years of recent hands-on Google Ads and Meta Ads experience.
- A strong lead-generation background with evidence of improving qualified volume, acquisition cost and commercial results.
- Proven experience personally controlling large paid-media budgets, including pacing, forecasting, allocation and accountable optimisation decisions.
- Demonstrable CRO experience across landing pages, forms, booking journeys and structured testing.
- Practical e-commerce experience that can support future opportunity development.
- Working knowledge of GA4, conversion tracking, tagging and attribution.
- Confidence using platform, website and CRM data to guide budgets and optimisation.
- Strong analytical skills, attention to detail and clear communication.
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Useful experience
- Experience with multi-brand or multi-location lead generation, call tracking, offline conversions, product feeds, shopping campaigns or home-improvement and showroom businesses would be useful.
What you can expect
- A salary of £42,000 to £45,000, depending on experience.
- Direct ownership of substantial Google and Meta budgets across a varied brand portfolio.
- Access to downstream lead and sales data so you can understand the commercial result of your work.
- A hands-on role with genuine influence over strategy, measurement, creative testing and budget allocation.
- Support from the Head of Marketing and close collaboration with internal creative, marketing, sales and operational colleagues.
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