1FIT
Performance Marketing Manager
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The Role Details
£45,000–£55,000
Hybrid, 2-3 days in south east Hertfordshire office.
About 1FIT
1FIT is the coaching platform for the best coaches in the industry. We build software for online health and fitness coaches, personal trainers and hybrid coaches. We're bootstrapped and profitable at meaningful scale, and we've got here on product quality and word of mouth. Around 5,000 coaches use 1FIT to look after roughly 150,000 clients but there is a huge opportunity to accelerate with the right marketing team. Paid acquisition is the obvious next lever and nobody to date has pulled it as effectively as it can be.
The role
You own paid acquisition end to end and report directly to the founder.
Current spend is under £5k a month, and that's the honest starting point rather than the ceiling. The budget is uncapped as long as the return holds. Your job is to prove the channel works, then scale it as far as the numbers let you. There's no legacy account structure to inherit, no agency to manage around and no attribution mess to untangle, you're building it.
You won't be starved of creative, which is usually the thing that kills paid at this stage. We're hiring a Content Producer alongside you who shoots and edits short form video full time. Organic is our testing ground: they publish, we see what earns attention, and you put budget behind what's already proven. You'll brief paid specific variants directly and get them back in days, not weeks.
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This is hands on. If you're looking to set direction while someone else sits in Ads Manager, this isn't the role for you. If it goes well, there's a route to owning marketing strategy here, but that's earned rather than promised.
What you'll do
- Own Meta and Google end to end. Account structure, targeting, creative testing, budget allocation.
- Set measurement up properly from the start. Conversion tracking, server side events, attribution you can defend in a room.
- Report on CAC, trial to paid conversion, payback period and LTV to CAC. Not impressions.
- Run a disciplined creative testing programme with the Content Producer, using organic performance to decide what is worth spending against.
- Improve what happens after the click. Landing pages, signup flow, trial activation.
- Make the case to scale with numbers, and scale when it holds.
- Open new channels once the core two are working, whether that's YouTube, Reddit, affiliates or wherever the coaches actually are.
What we're looking for
- 3 to 5 years in paid acquisition with real responsibility for a budget and its return
- Analytically honest. You'll tell the founder a channel isn't working rather than reframe the dashboard, that's the most important thing on this list.
- Deep hands on Meta and Google. You've built accounts, not just optimised inherited ones.
- Fluent in GA4, conversion APIs and the realities of post iOS14 attribution
- Comfortable with subscription economics. Cohorts, churn, payback, contribution margin.
- Strong creative judgement. You know creative is the biggest lever in paid and you brief accordingly.
- Happy operating without a marketing team around you. It's you, a content producer, and a founder who'll give you a fast answer.
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Nice to have
- B2B SaaS or self serve subscription experience
- Marketing to small businesses, solo operators or the self employed
- Fitness, health or wellness sector background
- SQL, or the ability to get your own numbers out without waiting on anyone
- Lifecycle and email experience alongside paid
The Perks
- Discretionary annual bonus based on company performance.
- Pension matched up to 5%.
- 25 days holiday plus bank holidays.
- Media budget uncapped subject to demonstrated return
- A dedicated content producer feeding you tested creative
- Direct line to the founder. Decisions same day, not next quarter.
- Full ownership of a channel from a standing start, in a profitable business that is using paid to accelerate even faster, rather than to break even.
To apply
Send a CV and a short note on a paid account you built or turned around. What the numbers looked like when you arrived, what you changed, and where they ended up.
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