INSÉRIF
Performance Marketing Manager
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Performance Marketing Manager
Department: Marketing
About INSERIF
INSERIF is a UK-founded accessories brand built around the belief that personalisation shouldn't mean compromising on design or quality.
We create thoughtfully designed accessories that combine quality materials, timeless design and meaningful personalisation, with complimentary personalisation at the heart of what we do.
As a digital-first global brand, we're entering an exciting stage of growth and are looking for a commercially minded Performance Marketing Manager to accelerate customer acquisition and drive profitable growth across our paid channels.
The Role
You will own the paid acquisition strategy across every digital channel, ensuring budgets are invested efficiently to maximise revenue, profitability and customer growth.
This is a highly commercial role requiring someone equally comfortable analysing data, briefing creative, managing agencies and scaling campaigns internationally.
Responsibilities
Paid Media Strategy
- Own the paid acquisition strategy across all markets.
- Build quarterly and annual channel plans.
- Manage media budgets and forecasting.
- Deliver profitable customer acquisition against CPA, MER and ROAS targets.
- Identify new growth channels and testing opportunities.
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Channel Ownership
- Manage all paid activity including:
- Meta
- Google Search
- Google Shopping
- Performance Max
- YouTube
- TikTok
- Affiliate Marketing
- Influencer Paid Amplification
- Display & Retargeting
Creative Strategy
- Work closely with the Content Manager and Digital & Social Executive to:
- Brief new ad creative
- Analyse creative performance
- Identify winning hooks and messaging
- Develop UGC testing plans
- Improve CTR and conversion
Reporting & Analysis
- Own weekly reporting across:
- Revenue
- Spend
- ROAS
- MER
- CAC
- CPA
- Customer acquisition
- Incrementality
- Attribution
- Provide clear recommendations rather than simply reporting numbers.
CRO Collaboration
- Partner with the Ecommerce Manager to improve:
- Landing pages
- Product pages
- Conversion rate
- Customer journey
- Checkout performance
Skills & Experience
- 4+ years in ecommerce performance marketing
- Experience managing £500k+ annual media budgets
- Strong Meta and Google expertise
- Shopify experience
- Google Analytics 4
- Attribution knowledge
- Excellent Excel / Google Sheets
- Commercial mindset
- Strong analytical skills
- Pinterest, TikTok and Microsoft ads experience
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Success Measures
- Revenue growth
- ROAS
- MER
- Customer acquisition
- New customer growth
- CPA improvement
- Testing velocity
- Budget efficiency
Working Model
- Full-time
- Fully remote
Why Join INSERIF
- Work directly with the founders and senior team
- Genuine ownership of paid performance and significant media budgets
- Opportunity to make a measurable impact on the growth of an international brand
Compensation
Competitive, dependent on experience.
How to Apply
Please submit your CV along with a short cover letter outlining:
- Your experience managing paid media hands-on, particularly Meta and Google
- The scale of media budgets you have personally managed
- Examples of measurable commercial results you have delivered
Benefits
- Employee discount
- Company events
- Work from home
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