2. Commercial performance and analytical decision-making

• Understanding what actually drives profitable customer acquisition, not just what platform dashboards report.
• Investigating performance changes, asking the right questions and turning analysis into commercial decisions.
• Budget allocation across channels, campaigns, audiences and markets.
• Working with our data and analytics team on attribution, incrementality, experimentation and marketing mix modelling.
• Accountability for contribution after advertising and delivery costs, rather than revenue alone.

3. Creative, testing and growth

• Owning the testing calendar across creative, audiences, offers and landing pages.
• Working with the creative team to develop advertising that captures attention and, crucially, converts.
• Identifying what works, what doesn't and what deserves more investment.
• Bringing new ideas from industry practitioners, communities and emerging platform capabilities.
• Exploring opportunities in UGC, creative strategy, new channels and wider growth initiatives as the core paid media operation develops.

4. AI, automation and continuous improvement

• Using AI and automation to improve reporting, pacing, campaign analysis and repetitive workflows.
• Building systems and processes that make our marketing operation more effective over time.
• Experimenting with new tools, techniques and ways of working.
• Becoming our internal expert on paid media — the person other teams seek out when they want to understand how best to acquire customers.

What's essential

Deep, hands-on platform knowledge

• At least a year of substantial, direct experience inside Google Ads and Meta Ads Manager. Not oversight of someone else doing it — actually managing and optimising campaigns yourself.
• Genuine understanding of account structures, bidding, keywords, campaign optimisation and how the platforms' algorithms behave.
• Experience building, rebuilding or meaningfully improving campaigns and accounts.
• The ability to explain precisely what you've done inside the platforms, why you did it and what happened as a result.

Analytical and commercial judgement

• Strong analytical instincts and the ability to break down unfamiliar problems logically.
• A track record of asking good questions, interrogating data and making decisions based on evidence.
• An understanding that advertising is a commercial investment, and that reported ROAS isn't necessarily incremental profit.
• Accountability for real business outcomes, such as sales, bookings, acquisition costs or contribution — not just clicks and impressions.

Curiosity, ambition and ownership

• A genuine obsession with performance marketing. You follow practitioners, engage with industry communities, keep up with platform developments and actively seek out new techniques.
• The confidence to form your own opinions, challenge assumptions and test whether conventional wisdom actually works.
• Intellectual curiosity about customers, businesses and the economics of growth.
• An AI-native, systems-oriented approach to working: you'd rather automate a repetitive task than do it fifty times.
• The ambition to take on significantly more responsibility as you develop.

We care much more about what you can do and how you think than how many years you've worked or which companies are on your CV.

Useful, not essential

• Experience in physical venues, entertainment, hospitality, ticketing or highly seasonal businesses.
• GA4, GTM, conversion tracking and attribution.
• Incrementality testing, marketing mix modelling or advanced analytics.
• Creative strategy, UGC and paid social content development.
• SQL, Python, scripting or marketing automation.
• CRM/CMS platforms, SEO, GEO or AEO.

What's in it for you

• Real responsibility, immediately.
• You'll be working on a £3m annual advertising budget across an international consumer business, with the autonomy to make meaningful decisions. Few roles offer this level of exposure and responsibility so early.
• The chance to become more than a media buyer.
• Growth and Data sit together at IGB. You'll work directly with senior leadership and alongside a data science team working on experimentation, forecasting, attribution, incrementality and MMM.
• You'll have access to Triple Whale, PostHog, GA4 and internal commercial data, so you can find out whether your work actually worked rather than taking Google's or Meta's word for it.
• We don't expect you to arrive knowing everything. We do expect you to be excited about learning.
• A genuinely high ceiling.
• Our ambition is for the right person to grow into the strategic lead for digital acquisition. As you master the accounts, the scope expands into budget strategy, channel development, creative direction, automation and wider growth leadership.
• We want someone who can become considerably more valuable, capable and influential over time.
• An unusually fun product to market.
• Global entertainment IP, an expanding portfolio of games and venues, visually compelling creative and a product designed to be enjoyed with friends.

Benefits.

• Unlimited holiday.
• One free Gamebox experience per month for you and up to five friends.

Who should apply?

If you're early in your career, already obsessed with Google and Meta, analytically minded and hungry for considerably more responsibility than your years would normally buy you, we'd love to hear from you.

Equally, if you're an experienced paid media operator ready to take full ownership of a substantial international acquisition budget and help shape the wider strategy, we'd love to talk.

We're hiring for capability, curiosity and ambition — not a particular number of years on a CV.