Talent Frame
Performance Marketing Manager - SaaS
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Talent Frame are delighted to partner with our client on a fantastic Performance Marketing Manager role. The successful candidate will oversee the optimisation and scaling of paid and organic performance channels, delivering measurable revenue and pipeline growth through data-driven strategies and tactical execution.
This is a hybrid role, based in Manchester.
Key Responsibilities
- Manage end-to-end performance marketing channels, including paid search and social media, ensuring maximum efficiency and ROI.
- Analyse and optimise campaigns to improve cost per qualified lead, conversion rates, and CAC.
- Plan and allocate budgets to maximise revenue contribution, forecasting future spend and performance outcomes.
- Test, measure, and optimise channel incrementality, reallocating budgets to high-performing areas.
- Identify new growth channels and tactical opportunities through competitor and market analysis.
- Support ABM initiatives with targeted paid campaigns and retargeting strategies for priority accounts.
- Own CRO, landing pages and CTAs.
- Oversee partnerships with CPL providers, monitor performance, lead quality, and ROI, sourcing new partnership opportunities.
- Execute SEO strategies.
- Maintain accurate tracking and reporting of leads and attribution, ensuring data integrity across channels.
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Person Specification
- Must have experience working in SaaS / Tech sector managing digital campaigns with a clear focus on CAC and pipeline metrics.
- Deep knowledge of paid and organic search.
- Familiarity with AI tools for testing, analysis, and optimisation within marketing campaigns.
- Ability to develop and manage budgets, ensuring optimised spend across channels.
- Experience in CRO, landing page optimisation, and multichannel campaign management.
- Strong analytical skills and proficiency in marketing tools, including HubSpot.
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Commitment to Diversity
Talent Frame are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
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