Cranberry Panda
Performance Marketing Manager
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Performance Marketing Manager - Luxury Retail
Location: London
Type: Hybrid
Salary: £50,000 to £60,000
I’m working with an established and much-loved premium consumer brand that is looking for a Performance Marketing Manager to take ownership of customer acquisition and help drive the next stage of its ecommerce growth.
This is a brilliant opportunity for a commercially minded, hands-on performance marketer who loves getting into the detail of Google and Meta, but is also excited by the bigger customer journey, from acquisition through to retention and lifetime value.
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You’ll lead the brand’s in-house performance marketing activity, manage and optimise paid media budgets, and work closely with the wider ecommerce, creative and customer teams to identify new opportunities for growth.
Responsibilities:
- Owning paid media strategy and day-to-day optimisation
- Leading and scaling Meta activity
- Managing budgets, forecasting and performance reporting
- Testing audiences, creative and campaign structures
- Overseeing email and SMS activity
- Managing and developing two junior team members
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Requirements:
- Strong hands-on experience across Google Ads and Meta
- Previous management experience is desirable
- Ecommerce, DTC, retail or consumer brand experience
Knowledge of CRM, SMS or customer lifecycle marketing would be a real advantage, although you don’t need to be a CRM specialist.
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