Charles Tyrwhitt
Performance Marketing Manager
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The Role
We're on the lookout for a Performance Marketing Manager to lead the planning, execution and optimisation of paid media campaigns across Google and Microsoft Ads, driving efficient new customer acquisition and revenue growth.
This role will own day-to-day channel performance, identify growth opportunities through testing and data analysis, and work closely with internal teams to deliver against core KPIs while supporting continuous performance improvement. The successful candidate will combine hands-on platform expertise with strong commercial thinking.
What You Will Be Doing
Channel Management & Strategy Development
- Help build the full-funnel strategy and own the end-to-end management of Google (Search, Pmax, Demand Gen, YouTube) and Microsoft Ads, this includes everything from campaign structure and keyword management to advanced audience signal deployment.
- Hands-on rigorous daily/weekly budget management to ensure capital is allocated to the highest-performing areas, maintaining strict control over CPA guardrails at the campaign and ad-group level.
- Lead and collaborate on a robust experimentation test plan (creative, bidding strategies, audience signals and landing page testing, to name a few) to challenge assumptions and to uncover incremental gains and beat industry benchmarks.
- Proactively identify high-growth opportunities and vet emerging Google/Microsoft product features, providing clear “test vs scale” recommendations based on the business impact.
- Direct the feed optimisation roadmap for PMAX, treating the product feed as a primary data signal to drive high-intent acquisition and inventory efficiency.
- Drive a culture of continuous improvement via the use of internal performance data, moving beyond simple bid adjustments to influence the machine-learning signals feeding the algorithms.
Reporting & Insight
- Use data as a diagnostic tool by going beyond surface-level reporting by actively investigating performance fluctuations to pinpoint why metrics shift.
- Translate complex data into clear business narratives and insights following this up with recommendations, ensuring leadership has a clear path to approve or execute optimisations.
- Good understanding of attribution and measurement principles to support campaign testing and turn performance data into actionable business insights.
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Cross-Functional Collaboration and Integration
- Act as the primary bridge between technical performance and creative output. You will partner with creative and the web teams to close the loop between asset performance, conversion tracking, and brand/promotional objectives.
Team Support
- Serve as a technical authority for the team. You will proactively elevate the group’s collective output by establishing best-practice playbooks, coaching junior members on advanced campaign management, and maintaining a high bar for execution across all accounts.
What We Are Looking For
- Proven hands-on experience architecting and managing high-spend campaigns across the Google portfolio.
- Demonstrated ability to manage multi-channel & multi-market budgets with a primary focus on business-level KPIs
- Advanced ability to perform root-cause analysis on performance fluctuations, moving beyond surface-level metrics to identify underlying drivers.
- Experience using GA4, Adobe analytics, Power BI, Looker Studio or similar reporting tools.
- Strong conceptual and practical understanding of multi-touch attribution, first-party data activation, and deploying predictive audience signals to drive incremental growth.
- Proven success driving performance in E-commerce or Retail.
- Commercial mindset, going beyond “hitting targets” to actively managing marketing spend as a business investment.
- Takes full ownership of campaign performance. You diagnose the root cause and execute the fix.
- Analytical and detail-focused by being highly attuned with the data, spotting micro-trends in search terms, product feeds, and attribution data before they become major performance issues.
- Proactive problem solver as you launch experiments to challenge existing strategies and uncover new growth levers.
- Clear communicator - You can articulate, ensuring that everyone understands the story and is moving with you in the same direction.
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What You Can Expect From Us
- Competitive salary and excellent bonus scheme
- An entrepreneurial environment where you’ll be encouraged to try things and make changes to drive the business forward
- You’ll have access to Staff Discount from your 1st day, not just at CT but also from The White Company!
- Our hybrid working policy means we work from the office 3-4 days per week (14 days onsite across a 4 week period, and Monday's are our set days in the office)
- We are proud to go about our business in the right way and partner with many charities and sustainability partners - ‘giving something back’ is an important part of our ethos
- At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legend and our CT Social Team ensure there is always something exciting to get involved in
Who We Are
Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler (whilst studying Geography at Bristol University – we might add) had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt. That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of a chap’s entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it.
‘I am Proud and Free to be me!’
When it comes to our people, we really do “Give a shirt”.
Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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