UKPHARM LIMITED
Performance Marketing
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Performance Marketing Specialist | B2B Payments & Fintech
Location: London
Work Model: Hybrid (3 days office, 2 days home)
We're looking for a Performance Marketing Specialist to join a fast-scaling payments business, owning both demand generation and account-based marketing across the full funnel.
The role:
Demand Generation
- Plan, execute and optimise integrated campaigns across paid media, content syndication, email and webinars.
- Run paid LinkedIn, Google and programmatic activity.
- Manage nurture workflows in HubSpot.
- Own performance against MQLs, SQLs, CPL and pipeline contribution.
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Account-Based Marketing
- Build and execute ABM programmes (1:1 and 1:few) in close partnership with Sales, using intent and account intelligence tools to prioritise target accounts.
- Develop personalised messaging and assets tailored to specific industry verticals.
- Measure effectiveness through engagement, pipeline velocity and deal size.
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What we're looking for:
- Experience: 3–5 years' experience in B2B demand generation or ABM, ideally within fintech, SaaS or payments.
- Track Record: A proven track record of campaigns that have directly contributed to sales pipeline and revenue.
- Technical Skills: Hands-on experience with marketing automation platforms, particularly HubSpot.
- Adaptability: Comfortable building campaigns from the ground up in a fast-moving, evolving environment.
- Analytical Mindset: Strong analytical mindset with the ability to test, iterate and optimise.
- Collaboration: Confident collaborating cross-functionally with Sales, Product Marketing and RevOps.
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