Finserve.io
Performance Marketing Specialist – B2B Fintech Payments
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Performance Marketing Specialist – B2B Fintech
Finserve.io represents a high-growth B2B technology business that is looking to appoint an experienced Performance Marketing Specialist to join its expanding marketing function.
The Opportunity
This is a key role within the marketing team, responsible for developing and executing scalable demand generation campaigns alongside highly targeted Account-Based Marketing (ABM) programmes.
The successful candidate will take ownership across the marketing funnel, from generating awareness and engagement through to accelerating qualified opportunities and supporting revenue growth.
Working closely with Sales, Product Marketing and Revenue Operations, the role will combine data-driven performance marketing with targeted account strategies to engage high-value prospects and convert them into commercial opportunities.
The position would suit a hands-on marketer who enjoys building campaigns from the ground up, analysing performance and continually optimising activity to generate measurable pipeline.
Key Responsibilities
Demand Generation
- Plan, execute and optimise integrated B2B marketing campaigns across paid media, content, email, webinars and other relevant channels.
- Develop campaigns designed to generate qualified leads and contribute directly to sales pipeline.
- Own key performance metrics including lead generation, conversion rates, acquisition costs and pipeline contribution.
- Work with internal marketing stakeholders to develop compelling campaign assets, messaging and landing experiences.
- Develop and manage lead nurturing programmes and automated customer journeys.
- Manage paid digital campaigns across platforms such as LinkedIn, search and other relevant advertising channels.
- Support the development and growth of the company's social media presence.
- Continually analyse campaign performance and identify opportunities to improve conversion and return on investment.
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Account-Based Marketing
- Develop and execute targeted ABM programmes focused on strategically important accounts.
- Work closely with Sales to identify priority accounts and develop tailored engagement strategies.
- Create personalised messaging, content and campaign activity based on target industries, organisations and buyer personas.
- Use account intelligence, intent data and other relevant data sources to prioritise prospects and identify opportunities.
- Develop campaigns across multiple levels of target organisations and buyer groups.
- Track and report on ABM performance, including engagement, pipeline generation, opportunity progression and commercial outcomes.
- Continuously test and refine ABM strategies to improve account engagement and conversion.
What the Client is Looking For
The ideal candidate will have:
- 3–5+ years' experience in B2B demand generation, performance marketing or ABM.
- Experience within fintech, payments, SaaS, financial technology or another B2B technology environment would be advantageous.
- A proven track record of developing marketing campaigns that contribute directly to a qualified sales pipeline and revenue.
- Hands-on experience with marketing automation and CRM platforms.
- Experience managing paid digital marketing campaigns across multiple channels.
- Strong analytical skills and the ability to interpret campaign data and turn insights into action.
- Experience building and launching campaigns from scratch in a fast-growing or evolving environment.
- A strategic mindset combined with a strong bias towards execution.
- The ability to test, measure, optimise and pivot campaigns based on performance.
- Excellent stakeholder management and communication skills.
- Strong collaboration skills, particularly when working with Sales and other commercial teams.
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Desirable Experience
- Experience with ABM, account intelligence, intent data or enrichment platforms.
- Experience working with complex B2B sales cycles and multiple decision-makers.
- Knowledge of the UK and European fintech, payments or financial services ecosystem.
- Understanding of emerging developments within digital payments and financial technology.
- Experience working in a high-growth technology environment.
The Ideal Candidate
Finserve.io is looking for a commercially minded performance marketer who understands that marketing success is ultimately measured by pipeline and revenue impact, rather than simply campaign activity.
The successful candidate will be comfortable operating in an environment where they are expected to take ownership, build programmes from the ground up and make decisions based on data.
They will be equally comfortable developing scalable demand-generation campaigns and creating highly targeted strategies for specific high-value accounts.
This is an opportunity to join a growing B2B technology business where marketing plays a central role in the wider go-to-market strategy and where the successful candidate will have significant influence over how the company generates and converts new commercial opportunities.
Please reply to this position with your updated CV and a member of the team will be in touch within 24hrs.
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